For nearly 30 years, businesses, individuals and organizations of all kinds have turned to Tucker/Hall to help them grow their business, manage a crisis situation, or advance a particular agenda. Over the years, the firm has grown to become one of the leading public relations and public affairs firms in Florida and the Southeast.
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment – things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately? Examine the metrics you’re already…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines are supposed to inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline should drive link…
News releases are key to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t – when it comes to…
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