For nearly 30 years, businesses, individuals and organizations of all kinds have turned to Tucker/Hall to help them grow their business, manage a crisis situation, or advance a particular agenda. Over the years, the firm has grown to become one of the leading public relations and public affairs firms in Florida and the Southeast.
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers – if enough people in enough parts of the country want to read about your town, you’ve got a national story. Achieving that reach is just…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment – things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately? Examine the metrics you’re already…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines are supposed to inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline should drive link…
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