How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some tips to keep you in…

Review sites lose all credibility if they’re not perceived as genuine reflections of posters’ criticisms, praise, and other comments. Site visitors need to know they’re in a “truth” zone when they log on, or else they’ll find another site they can trust. THERE’S NO PLEASING EVERYONE Review-seekers understand that there’s…

How often – and in what way – is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. THE AUDIENCE IS CHANGING…CHANGE WITH IT Remember…