In the world of digital marketing, conversions are the lifeblood of any successful advertising campaign.

First of all, what are conversions? Simply put, a conversion is any significant interaction with a product or service obtained from marketing efforts. Some examples of these interactions could be a visit to a company’s website, a like on Facebook, or clicking a targeted link.

Growing your conversion rate is essential if you want to increase your returns and make the most on every cent you spend on marketing. Fortunately, there is an ever-increasing amount of information on how to improve your conversion rates.

Here are three ways to increase your digital ad conversions:

Track. You can’t improve your performance if you don’t know how you’re performing in the first place, right? In order to know how you’re doing, you’ll need to have accurate conversion tracking in place.

One of the best, simplest ways to track conversions is Google AdWords. The application lets you measure your own custom-tailored conversions with independently generated code which can then be pasted into almost any webpage.

You can start analyzing trends immediately after you’ve set them up. AdWords will even let you know where your problem areas are so you can fine-tune your strategy.

Socialize. Social media networks like Twitter and Facebook have become a required facet of any well-rounded marketing strategy, but it is a waste of time to create a corporate profile if you haven’t developed a clear strategy.

If your social media profiles are going to help you increase conversions, you’ll need to make sure that your brand, messaging, look, and tone seamlessly blends across platforms.

Mobilize. In 2018, it is crucial that your campaign be adaptive and far-reaching. Mobile devices use a larger part of internet traffic than traditional computers, and this trend doesn’t look like it is going to slow down anytime soon. If you’re to be successful, you need to make sure that every part of your online presence is seamlessly accessible across platforms.
Whether it’s a smartphone, tablet, desktop, or anything in between, you want your ads and content to be as easy on the eye as it is to read.