In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign.
A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions could be a visit to a company’s website, a like on Facebook, or clicking a targeted link.
Growing your conversion rate is essential if you want to increase your returns and make the most of every cent you spend on digital marketing. Fortunately, there is an ever-increasing amount of information on how to improve your conversion rates.
Here are three effective ways to increase your digital ad conversions:
Track.
You can’t improve your performance if you don’t know how you’re performing in the first place. In order to understand how your ad is doing, you’ll need to have accurate conversion tracking in place.
One of the best—and simplest—ways to track conversions is Google Ads. This platform lets you measure your own custom conversions with independently generated code that can be pasted into almost any webpage.
You can start analyzing trends immediately after you’ve set it up. Google Ads will even let you know where your problem areas are so you can fine-tune your strategy.
Socialize.
Social media networks like Twitter and Facebook have become required features of any well-rounded marketing strategy, but it is a waste of time to create corporate profiles if you haven’t developed a clear digital strategy. To use your social media profiles to help you increase conversions, you’ll need to make sure that your brand’s messaging, look, and tone seamlessly blend across platforms.
Mobilize.
In 2020, it is crucial that your campaign be adaptive and far-reaching. Mobile devices use a larger part of internet traffic than traditional computers, and this trend doesn’t look like it is going to slow down anytime soon.
In order to be successful with digital advertising, you need to make sure that every part of your online presence is seamlessly accessible across platforms. Whether it’s on a smartphone, tablet, desktop, or anything in between, you want your ads and content to be easy to read.
