Making Improvements in Diversity, Equity and Inclusion (DEI) in 2021

The events of 2020 painfully revealed how much work lies before our society to make the concepts of diversity, equity, and inclusion, often abbreviated as DEI, a reality in our workplaces and other community institutions. Your team can make tangible progress toward these goals in 2021 by prioritizing them in the strategic planning that takes place as the new year unfolds. Here are three ways to start improving DEI in your…

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We’re 30 years old!

Tucker/Hall founders Jeff Tucker and Tom Hall, circa 1992. Thirty years ago, on December 1, 1990, Tucker/Hall welcomed its first clients and began three decades of exciting work -- devising communications strategies, helping solve crisis situations and advising community leaders on public affairs problems of…

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Giving Tuesday in a Pandemic Economy: Help Giving Tuesday Give to You

Last year, nonprofits raised over $1.9 billion on Giving Tuesday, with $511 million of that coming from online sources. This year, Giving Tuesday is on December 1 and, as with nearly everything else this year, it will likely look different than in past years. Because Giving Tuesday is typically a central part of nonprofits’ end-of-year campaigns, low returns could prove detrimental to…

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Free digital advertising for nonprofits with Google Ad Grants

In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations.  Google Ad Grants work just like Google Ads online…

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The Basics of Social Media Advertising

While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether.   Facebook and Instagram  Most people…

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Weekly COVID Update: 7/22 – 7/29

Economic Outlook  Perspectives take a less optimistic turn as cases continue to rise.  7/28/20 | Fed Outlook Turns Gloomier as Coronavirus Spreads  7/28/20 | U.S. Consumer Confidence Retreats on Diminished Expectations  7/26/20 | Trump Advisers Still Touting ‘V-Shaped’ Economic Recovery  7/24/20 | Economic Recoveries in U.S., Europe Take Diverging…

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Weekly COVID Update: 7/15 – 7/22

Economic Outlook  Perspectives on economic recovery are mixed, with some industries more optimistic than others.   7/21/20 | COVID counts are up, but so are stocks. What traders are seeing.  7/21/20 | ‘Less optimistic’ and ‘more cautious’: Top CEOs fret as virus cases rise  7/20/20 | The End Of…

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Weekly COVID Update: 7/7 – 7/14

Economic Outlook  Speculation about the recession continues as the pandemic rages on. Although COVID-19 cases have been rising, many were encouraged by updates on the development of a potential vaccine.   7/14/20 | Stocks Climb on Vaccine Update; Dollar Declines: Markets Wrap  7/14/20 | Dow surges 557 points…

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Weekly COVID Update: 7/1 – 7/7

Economic Outlook  Optimism about a quick economic recovery wanes as COVID-19 cases continue to rise.  7/7/20 | Dow falls 400 points amid lingering coronavirus and economic fears  7/7/20 | Fed’s Bostic says virus spread threatens to undermine confidence  7/7/20 | COVID-19 relapse sinks economic optimism to crisis low …

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