In today’s world, there are so many different marketing platforms and tools you can use to grow your business. Between social media, websites, podcasts, video, radio TV, billboards and print products, the options are almost limitless. While all of these marketing tools are useful for reaching potential customers, they might…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing”. This type of marketing is designed to create a sense that the consumer, by buying…
It’s often been said that “any press is good press”. While that may have been true many years ago, with the advent of social media and all kinds of digital platforms, this phrase just doesn’t hold water anymore. The fact of the matter is that negative information about your company…
For many businesses – big and small – Facebook is the social media platform of choice. There are of course pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on how to navigate…
In this day and age, crisis management and crisis communications must include a plan for social media. Perhaps your company already has a plan for how to manage a crisis, but it’s probably time to revisit that plan and make sure you have a well thought out social media strategy….
If your company is producing online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary — and the right thing to do. The key is to bring up these issues…
If you’re a human resource professional or in a leadership position at a business, you have probably wondered how you could breathe new life into your working environment. “Company culture” is the term used to describe the intangibles of the workplace — things like how people interact with one…
The communications business has gone through dramatic changes in the last decade — and we expect 2018 to be just as transformational. At Tucker/Hall, we believe in embracing these changes so we can help our clients communicate better — and ultimately achieve their business objectives. Here’s what we expect to…
It’s the most wonderful time of the year, especially for retail stores and small businesses. During the holidays, consumers are ready to buy and looking for the best deals to help them spend their money wisely. This is also the time when your competition will step up their game in…
In the face of a company crisis, the head of the organization must step forward and lead. Not only does the CEO have to deal with the crisis itself, they must also keep the business running. That means making sure you maintain good team morale. Everyone inside an organization will…
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