Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily-accessible public forum. Today’s young workforce doesn’t have that luxury–much of what they’ve said and done has been digitally preserved in some form. When you post something online now,…
It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social issues. To attract them to…
The Internet has changed virtually everything we do – connecting people at levels unimaginable just a few years ago. It’s also put most information online, just a few clicks away from the inquisitive. That means employers and potential employers can keep a pretty close eye on you. Below are some…
It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social issues. To attract them to…
Internet marketing can’t be ignored anymore; the holdouts who thought it would somehow go away are paying a steep price for failing to embrace it and attract a new generation of customers. But the goalposts are constantly moving in this area; everything you thought you knew about Internet marketing five…
In case you’re not familiar with it, Snapchat is a social media platform that allows users to send temporary messages that are read and delete automatically in ten seconds or less. Snapchat also allows the user to post “stories”. These stories can be seen by anyone at any time, but…
In today’s world, there are so many different marketing platforms and tools you can use to grow your business. Between social media, websites, podcasts, video, radio TV, billboards and print products, the options are almost limitless. While all of these marketing tools are useful for reaching potential customers, they might…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing”. This type of marketing is designed to create a sense that the consumer, by buying…
It’s often been said that “any press is good press”. While that may have been true many years ago, with the advent of social media and all kinds of digital platforms, this phrase just doesn’t hold water anymore. The fact of the matter is that negative information about your company…
For many businesses – big and small – Facebook is the social media platform of choice. There are of course pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on how to navigate…
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