The goal of crisis communications planning is to adapt effectively to threatening and sudden developments as quickly as possible. Here are some questions to consider when thinking of crisis communications: Do you have a crisis communications plan? If yes, does it include an action plan…
In this tumultuous time of coronavirus, leading your organization with purpose and vision is more important than ever. Make sure you're keeping sight of your most important goals and constantly working to fulfill them. Your goals should include both readiness for COVID's potential impact on…
Stock markets have crashed, borders have closed, and it appears the coronavirus pandemic will continue to get worse before it gets better. The impact on businesses is being felt everywhere—travel bans, supply and delivery delays, production and forecast adjustments, and stay-at-home orders. As organizations adjust…
A thoroughly planned and executed B2B PR campaign can be a vital part of a successful marketing strategy. It can be a potent lead generator, adding integrity and brand awareness to organizations that use it effectively. B2B consumers are tech-savvy, research-driven service connoisseurs who put…
In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign. A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions include visiting a company’s website, liking a Facebook post, or…
Every time agencies think they’ve figured out the best online marketing approach, the landscape changes. No longer can you just learn and implement a strategic recipe; search engine and social media algorithms are now ever-evolving, driven mostly by increasingly better AI. In such a restlessly…
Completing a social media audit is an integral part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is…
Your company’s website is your shop window, customer service hotline, and home for your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for the visitor experience and search engine rankings, you’ll need to conduct regular…
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers — if enough people in enough parts of the country want to read about your town, you’ve got a national story.…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, and sentiment—things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to know where your company stands. How do you do it accurately? Examine…