In the face of a company crisis, the head of the organization must step forward and lead. Not only does the CEO have to deal with the crisis itself, they must also keep the business running. That means making sure you maintain good team morale. Everyone inside an organization will…
Companies face minor emergencies everyday. A key employee calls out sick, an angry customer lashes out — these are things you’re pretty well prepared for. But, what if the truly unexpected happens? How do you handle a major crisis that threatens your company’s long-term reputation? During a crisis, senior leadership…
According to recent surveys, the number one skill employers are looking for in new employees is communications. This goes across all industries — from healthcare, to human resources, to marketing and public relations. Having a communications degree from a highly-reputable university can be a great ticket to a good-paying job…
When you’re thinking about company goals and initiatives, it can be easy to forget that an organization’s number one asset is its people. A strong team lays the foundation for success — and for your team to be as good as possible, you need to have strong communications. The nine…
If you’ve ever uploaded a video to YouTube, you’ve probably hoped your video would go viral. Easier said than done. Still, there are some basic techniques you can use to help your video reach a larger audience. Below are seven top tips: Share your video in unique ways. Don’t rely…
In today’s digital era, you’ll find hundreds of different approaches to digital marketing — from SEO and content strategizing, to paid ads and affiliate marketing. One digital marketing strategy is the “freemium” approach, where customers receive some kind of free service that draws them into the the company’s sales funnel….
A live television interview can be both exciting and terrifying at the same time. It’s exciting because you have the opportunity to talk about your company to a massive audience. But it’s terrifying for the exact same reason. The good news is that with just a little bit of preparation,…
Gaining media attention for your company is very positive for your brand image. However, being the one to speak on behalf of your team is still a daunting task for most. PR professionals are trained in this, but all of your company’s leaders should be prepared to handle interviews with…
In the world of digital marketing, conversions are the lifeblood of any successful advertising campaign. First of all, what are conversions? Simply put, a conversion is any significant interaction with a product or service obtained from marketing efforts. Some examples of these interactions could be a visit to a company’s…
Cybersecurity is one of the fastest growing industries in America today. Every company, at some level, is at risk for cyber crime. A recent study by Symantec reported more than 250 data breaches exposed 552 million identities in just one year. Some of these breaches made national headlines, while others…
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