No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…
News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…
How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…
Review sites lose all credibility if they’re not perceived as genuine reflections of posters’ criticisms, praise, and other comments. Site visitors need to know they’re in a “truth” zone when they log on, or else they’ll find another site they can trust. There's no pleasing…
How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. The Audience Is Changing…Change With It…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily-accessible public forum. Today’s young workforce doesn’t have that luxury—much of what they’ve said and done has been digitally preserved in some form. When…
It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. By 2025, that number is expected to jump to 75 percent. Millennials view employment through a different scope than their predecessors, one molded by the digital…
The Internet has changed virtually everything we do—connecting people at levels unimaginable just a few years ago. It’s also put most information online, just a few clicks away from the inquisitive. That means employers and potential employers can keep a pretty close eye on you.…
Internet marketing can’t be ignored anymore; the holdouts who thought it would somehow go away are paying a steep price for failing to embrace it and attract a new generation of customers. But the goalposts are constantly moving in this area; everything you thought you…
In case you’re not familiar with it, Snapchat is a social media platform that allows users to send temporary messages that are read and deleted automatically in ten seconds or less. Snapchat also allows the user to post “stories.” These stories can be seen by…