In today’s world, there are so many different marketing platforms and tools you can use to grow your business. Between social media, websites, podcasts, video, radio TV, billboards, and print products, the options are almost limitless. While all of these marketing tools are useful for…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing.” This type of marketing is designed to create a sense…
It’s often been said that “any press is good press.” While that may have been true many years ago, this phrase doesn't hold water anymore with the advent of social media and all kinds of digital platforms. The fact is that negative information about your…
Facebook is the social media platform of choice for many businesses big and small. There are, of course, pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on…
In this day and age, crisis management and crisis communications must include a plan for social media. Perhaps your company already has a plan for how to manage a crisis, but it’s probably time to revisit that plan and make sure you have a well-thought-out…
If your company is producing online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary, and the right thing to do. The key is to…
If you’re a human resource professional or in a leadership position at a business, you have probably wondered how you could breathe new life into your working environment. “Company culture” is the term used to describe the intangibles of the workplace—things like how people interact…
It’s the most wonderful time of the year, especially for retail stores and small businesses. During the holidays, consumers are ready to buy and look for the best deals to help them spend their money wisely. This is also when your competition will step up…
In the face of a company crisis, the head of the organization must step forward and lead. Not only does the CEO have to deal with the crisis itself, but they must also keep the business running. That means making sure you maintain good team…
Companies face minor emergencies every day. A key employee calls out sick; an angry customer lashes out—these are things you’re pretty well prepared for. But what if the genuinely unexpected happens? How do you handle a major crisis that threatens your company’s long-term reputation? During…