Today, there are countless marketing platforms and tools available to help you grow your business. From social media and websites to podcasts, video, radio, TV, billboards, and print, the options seem endless. While all of these marketing tools are useful for reaching potential customers, some…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing.” This type of marketing is designed to create a sense…
It’s often been said that “any press is good press.” That may have been true years ago, but it doesn't hold water anymore with the advent of social media and other digital platforms. The fact is, negative information about your company can travel quickly online…
Facebook is the social media platform of choice for many businesses big and small. There are, of course, pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on…
In this day and age, crisis management and crisis communications must include a plan for social media. Perhaps your company already has a plan for how to manage a crisis, but it’s probably time to revisit that plan and make sure you have a well-thought-out…
If your company produces online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary and the right thing to do. The key is to bring…
If you work in HR or lead a team, you’ve probably thought about how to make your workplace feel more energetic and inspiring. Company culture encompasses the less tangible parts of work, like how people interact, the usual conversations, and the traditions or activities everyone…
It’s the most wonderful time of the year, especially for retail stores and small businesses. During the holidays, consumers are ready to buy and look for the best deals to help them spend their money wisely. This is also when your competition will step up…
When a company faces a crisis, the leader needs to take charge. The CEO has to manage the crisis and keep the business going, including making sure team morale stays high. Everyone in an organization will feel the weight of a crisis, even those not…
Companies deal with small emergencies all the time. Maybe a key employee calls in sick or an upset customer complains. You’re usually ready for these situations. But what if something truly unexpected happens? How do you handle a major crisis that could damage your company’s…