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All Posts By

Lauren Ellis

Business StrategyDigital

The Value of “Good Data” for Communicators

The word "data" is often thrown around in business settings, conveying a desire of solid judgment, urgency or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can make a positive and actionable…
Lauren Ellis
January 25, 2021