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Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can quickly do digital damage to reputations and businesses. But there are ways to react to, prepare for and even pre-empt these digital disasters.

Join Tucker/Hall Vice President Theresa Collington and Chief Operating Officer Darren Richards for an interactive workshop over lunch at the Columbia Restaurant that will take you through the latest best practices in Online Reputation Management. Theresa and Darren will walk you through ORM case studies for individuals, businesses, and some unique but powerful ways to clean up online reputations.

Online Reputation Management – Best Practices and Case Studies

Presented by PRSA Tampa Bay

The Tampa Bay Chapter of the Public Relations Society of America (PRSA) is the premier public relations organization in the Tampa Bay area.

Wednesday, April 27, 2022
11:30 AM to 1:00 PM

Networking – 11:30 AM to 12 PM
Presentation with lunch + Q&A – 12PM to 1PM

Columbia Restaurant – Ybor
2117 E 7th Ave.
Tampa, FL 33605

Sign up: Click here to register


Theresa Collington is Vice President at Tucker/Hall, one of Florida’s leading public relations/public affairs firms. She joined the Tampa firm in 2021 after over 20 years in TV and digital media in Los Angeles, New York City, and Tampa Bay. Theresa works with clients on the firm’s three main practice areas – Strategy, Crisis, and Issues. She helps organizations with government and political/regulatory issues, and crisis management – everything from accidents to lawsuits. She earned a master’s degree from USF and has taught advanced digital media at the University of Florida and the Poynter Institute for Media Studies.

Darren Richards is Chief Operating Officer at Tucker/Hall, joining the firm in 2009 after a 23-year career as a news executive at some of the strongest TV stations in the country. During his time at Tucker/Hall in Tampa, Richards has worked on a variety of different clients – from those with marketing and branding needs to those in crisis communications situations. He has been accredited in crisis communications by the Institute for Crisis Management in Louisville. He has also been certified by the Yale School of Management in digital strategy.

Here’s what’s for lunch:

1905 SaladThe Columbia’s legendary salad of crisp iceberg lettuce with julienne of baked ham, natural Swiss cheese, tomato, olives, grated Romano cheese, Worcestershire sauce, and famous garlic dressing.

Pollo ManchegoA delicious combination of Manchego cheese and bread crumbs crusted on a chicken breast and grilled. Topped with sundried tomatoes, basil, and citrus sauce. Served with yellow rice.

Lunch is included with your ticket purchase.

If you need a vegetarian meal or have any special dietary needs, please leave a note in the special instructions and comment box when registering.

$35.00 Member
$40.00 Non-Member
$30.00 PRSSA Student

Sign up: Click here to register


PRSA’s policy is to comply with federal and state antitrust laws. Participants in PRSA meetings and programs are not to discuss industry-wide or individual company prices (current or projected) or matters relating to pricing such as costs, profits, wages, market allocation, or other competitively sensitive information. Compliance with the antitrust laws is a requirement for PRSA membership and responsibility for compliance rests with each member. Participants have an obligation to terminate any discussion, seek legal counsel’s advice, or, if necessary, terminate any meeting if the discussion might be construed to raise antitrust risks.