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Business Strategy

Business StrategyPublic Relations

Tips for Measuring PR Performance

Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment - things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately? Examine the metrics you’re already…
Darren Richards
October 16, 2019
Business Strategy

Work Traits of Millennials

It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social issues. To attract them to…
Darren Richards
March 19, 2019
Business StrategyPublic Relations

Millennials in the Workplace

It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social issues. To attract them to…
Darren Richards
February 16, 2019