In this tumultuous time of coronavirus, leading your organization with purpose and vision is more important than ever. Make sure you're keeping sight of your most important goals and constantly working to fulfill them. Your goals should include both readiness for COVID's potential impact on…
Stock markets have crashed, borders have closed, and it appears the coronavirus pandemic will continue to get worse before it gets better. The impact on businesses is being felt everywhere—travel bans, supply and delivery delays, production and forecast adjustments, and stay-at-home orders. As organizations adjust…
A thoroughly planned and executed B2B PR campaign can be a vital part of a successful marketing strategy. It can be a potent lead generator, adding integrity and brand awareness to organizations that use it effectively. B2B consumers are tech-savvy, research-driven service connoisseurs who put…
In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign. A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions include visiting a company’s website, liking a Facebook post, or…
Every time agencies think they’ve figured out the best online marketing approach, the landscape changes. No longer can you just learn and implement a strategic recipe; search engine and social media algorithms are now ever-evolving, driven mostly by increasingly better AI. In such a restlessly…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, and sentiment—things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to know where your company stands. How do you do it accurately? Examine…
Millennials, those born between 1980 and 2000, now represent one-third (35%) of the U.S. workforce and will continue to dominate until sometime in the early 2040s. Known as the "job-hopping generation", millennials view employment through a different scope than their predecessors, one molded by the…
Internet marketing can’t be ignored anymore; the holdouts who thought it would somehow go away are paying a steep price for failing to embrace it and attract a new generation of customers. But the goalposts are constantly moving in this area; everything you thought you…
Today, there are countless marketing platforms and tools available to help you grow your business. From social media and websites to podcasts, video, radio, TV, billboards, and print, the options seem endless. While all of these marketing tools are useful for reaching potential customers, some…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing.” This type of marketing is designed to create a sense…