How to perform a website audit

Your firm’s website is your shop window, your customer service hotline, and the home of your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for visitor experience and search engine ranking, you’ll need to conduct…

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Tips for Measuring PR Performance

Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment - things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately?…

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Work Traits of Millennials

It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social…

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Millennials in the Workplace

It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social…

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