Internet marketing can’t be ignored anymore; the holdouts who thought it would somehow go away are paying a steep price for failing to embrace it and attract a new generation of customers. But the goalposts are constantly moving in this area; everything you thought you…
In today’s world, there are so many different marketing platforms and tools you can use to grow your business. Between social media, websites, podcasts, video, radio TV, billboards and print products, the options are almost limitless. While all of these marketing tools are useful for…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing”. This type of marketing is designed to create a sense…
If your company is producing online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary, and the right thing to do. The key is to…
If you’re a human resource professional or in a leadership position at a business, you have probably wondered how you could breathe new life into your working environment. “Company culture” is the term used to describe the intangibles of the workplace -- things like how…
The communications business has gone through dramatic changes in the last decade -- and we expect 2018 to be just as transformational. At Tucker/Hall, we believe in embracing these changes so we can help our clients communicate better -- and ultimately achieve their business objectives.…
It’s the most wonderful time of the year, especially for retail stores and small businesses. During the holidays, consumers are ready to buy and looking for the best deals to help them spend their money wisely. This is also when your competition will step up…
In the face of a company crisis, the head of the organization must step forward and lead. Not only does the CEO have to deal with the crisis itself, they must also keep the business running. That means making sure you maintain good team morale.…
Companies face minor emergencies every day. A key employee calls out sick; an angry customer lashes out -- these are things you’re pretty well prepared for. But what if the genuinely unexpected happens? How do you handle a major crisis that threatens your company’s long-term…
According to recent surveys, the number one skill employers are looking for in new employees is communication. This goes across all industries—from healthcare to human resources, to marketing and public relations. Having a communications degree from a highly-reputable university can be a great ticket to…