If your company produces online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary and the right thing to do. The key is to bring…
If you work in HR or lead a team, you’ve probably thought about how to make your workplace feel more energetic and inspiring. Company culture encompasses the less tangible parts of work, like how people interact, the usual conversations, and the traditions or activities everyone…
It’s the most wonderful time of the year, especially for retail stores and small businesses. During the holidays, consumers are ready to buy and look for the best deals to help them spend their money wisely. This is also when your competition will step up…
When a company faces a crisis, the leader needs to take charge. The CEO has to manage the crisis and keep the business going, including making sure team morale stays high. Everyone in an organization will feel the weight of a crisis, even those not…
Companies deal with small emergencies all the time. Maybe a key employee calls in sick or an upset customer complains. You’re usually ready for these situations. But what if something truly unexpected happens? How do you handle a major crisis that could damage your company’s…
According to recent surveys, the number one skill employers look for in new employees is communication. This goes across all industries—healthcare, human resources, marketing, and public relations. A communications degree from a highly reputable university can be a great ticket to a good-paying job in…
When you’re thinking about company goals and initiatives, it can be easy to forget that an organization’s number one asset is its people. A strong team lays the foundation for success, and for your team to be as good as possible, you need to have…
If you’ve ever uploaded a video to YouTube, you’ve probably hoped your video would go viral. Easier said than done. Still, there are some basic techniques you can use to help your video reach a larger audience. Below are seven top tips: Share your video…
In today’s digital era, you’ll find hundreds of approaches to digital marketing — from SEO and content strategy to paid ads and affiliate marketing. One digital marketing strategy is the “freemium” approach, in which customers receive a free service that draws them into the company’s…
A live television interview can be both exciting and terrifying at the same time. It’s exciting because you have the opportunity to talk about your company to a massive audience. But it’s terrifying for the exact same reason. The good news is that with just…