Gaining media attention for your company is very positive for your brand image. However, being the one to speak on behalf of your team is still a daunting task for most. PR professionals are trained in this, but all of your company’s leaders should be…
Cybersecurity is one of the fastest-growing industries in America, with the Bureau of Labor Statistics estimating that demand for cybersecurity specialists will grow by nearly a third within a decade. Every company, at some level, is at risk for cybercrime. In the first half of…
When a crisis hits, there are many things to manage at once. It’s important for the company leader to step up and guide the team with confidence. A key question in a crisis is who should speak for the company. Some people think the CEO…
Content marketing is one of the most popular approaches in digital marketing right now. In fact, 93 percent of B2B companies say they use some form of content marketing. Yet, fewer than 10 percent of these businesses feel their efforts are truly effective. Why is…
A company’s success relies on having strong employees. Without a great team, achieving your goals becomes difficult. Sometimes employees lack the motivation to perform at their best, often due to poor internal communication. Employees typically spend about 20 percent of their work time searching for…
A tremendous amount of time at work is spent hunting for company information because company emails often overwhelm employees. A McKinsey & Company report found that nearly 30 percent of work time is spent checking email. And another 20 percent is spent looking for information…
How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, "A brand is the set of expectations, memories, stories and relationships that,…
For Public Relations professionals, dealing with the media is integral to the job. But interacting with reporters and editors can sometimes be challenging. Below are some ideas on how to develop a good working relationship with the media: Make sure your contacts are relevant Journalists…
Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
A recent survey by Copyblogger found that just 51 percent of marketers know what “native advertising” means. And of those, only three percent felt knowledgeable enough to use it in their own marketing plans. Many digital marketers don’t understand native advertising because they confuse it…