Gaining media attention for your company is very positive for your brand image. However, being the one to speak on behalf of your team is still a daunting task for most. PR professionals are trained in this, but all of your company’s leaders should be…
Cybersecurity is one of the fastest-growing industries in America today. Every company, at some level, is at risk for cybercrime. A recent study by Symantec reported more than 250 data breaches exposed 552 million identities in just one year. Some of these breaches made national…
During a crisis, you have many moving parts that need to be coordinated and managed. In these times, it’s critically important for the company leader to stand up and guide the team with confidence. One key question during a crisis is who should be the…
Content marketing is the biggest “trend” in digital marketing today. Ninety-three percent of B2B companies claim they use some sort of content marketing strategy in their marketing efforts. What’s surprising? Of these businesses, less than 10 percent say their content marketing is very effective in…
A company is only as effective when it has vital employees. Without the best team, your company will fall short of its vision. Sometimes, employees lack the necessary motivation to achieve peak performance. This can often be attributed to poor internal communications. Better communication can…
A tremendous amount of time at work is spent hunting for company information because company emails often overwhelm employees. A recent McKinsey & Company report found nearly 30 percent of the time at work is spent checking email. And another 20 percent is spent looking…
How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, "A brand is the set of expectations, memories, stories and relationships that,…
For professionals who work in Public Relations, dealing with the media is an integral part of the job. But interacting with reporters and editors can sometimes be challenging. Below are some ideas on how to develop a good working relationship with the media: Make sure…
Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
A recent survey from the content marketing site Copyblogger reported only 51 percent of marketers were familiar with the term “native advertising.” And of those, only 3 percent were very knowledgeable on the topic, enough to utilize it on their own in their marketing strategies.…