Making Videos That Can and Will Go Viral

If you’ve ever uploaded a video to YouTube, you’ve probably hoped your video would go viral. Easier said than done. Still, there are some basic techniques you can use to help your video reach a larger audience. Below are seven top tips: Share your video…

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Tips to Prepare for a Live Broadcast

A live television interview can be both exciting and terrifying at the same time. It’s exciting because you have the opportunity to talk about your company to a massive audience. But it’s terrifying for the exact same reason. The good news is that with just…

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How to handle interviews with the press

Gaining media attention for your company is very positive for your brand image. However, being the one to speak on behalf of your team is still a daunting task for most. PR professionals are trained in this, but all of your company’s leaders should be…

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3 Ways to Increase Digital Ad Conversions

In the world of digital marketing, conversions are the lifeblood of any successful advertising campaign. First of all, what are conversions? Simply put, a conversion is any significant interaction with a product or service obtained from marketing efforts. Some examples of these interactions could be…

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How your internal communications affects employees

A company is only as effective when it has vital employees. Without the best team, your company will fall short of its vision. Sometimes, employees lack the necessary motivation to achieve peak performance. This can often be attributed to poor internal communications. Better communications can…

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