Businesses spend a lot of time and money to perfect their digital advertising campaigns. Whether you’re using social media ad tools or launching a pay-per-click campaign, there is always room for improvement, especially with more companies using digital advertising. Though there is an increased focus…
Many business relationships fail because of miscommunications. The client expected one thing, but you delivered another. They thought you were hitting a specific deadline when you thought the project was due in another month. Every client is different, so you need to work hard to…
Public relations is an excellent way to communicate with various audiences in a very efficient manner. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques, which don’t generate the kind of results…
In recent years, Apple has been portrayed as a company that makes incremental, and often underwhelming changes to its product lines. Every year, when a new iPhone or gadget is released, they give very little detail about the product’s newest features. They were criticized for…