Last year, nonprofits raised over $1.9 billion on Giving Tuesday, with $511 million of that coming from online sources. This year, Giving Tuesday is on December 1 and, as with nearly everything else this year, it will likely look different than in past years. Because Giving Tuesday is typically a central part of nonprofits’ end-of-year campaigns, low returns could prove detrimental to charities already facing the arduous…
Darren RichardsNovember 16, 2020