Since its launch in 2022, OpenAI's powerful chatbot, ChatGPT, has blurred the lines between how humans and machines will function with each other in the future. The OpenAI platform is credited with accelerating the AI boom and, in early 2023, became the fastest-growing consumer software…
The lack of a credible source is the most significant factor in rumor-spreading on social media during crises. Nowhere is this more apparent than in aviation during an aircraft incident. During an aircraft incident, airports, airlines, manufacturers, and affiliated agencies should have a crisis plan…
You can’t hope your way out of a natural disaster. The same goes for a pandemic, civil unrest, failures in your company's quality assurance protocols, or unexpected changes in leadership.However, you can take action and make plans. The importance of crisis planning and preparedness has…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
By Jeff Tucker There’s a growing public dialogue about what the future may look like once the COVID-19 pandemic bottoms out. Absent a sense of when that might be, it still may not be too soon to think about what the “new normal” could look…
By Tom Hall [Part 1 of this article can be found here] Second, your customers. How are you going to keep in close touch? Offer to help them? Find new ways to serve them? Keep the relationships strong, so they will be there when the…
By Tom Hall We’re all wondering what hit us. Life was good, the economy fine, business strong—and then, wham! The world is upside down. What do we do with our business? How about our people? Our customers? Our suppliers? What do we say? How do…
In the current atmosphere of widespread uncertainty over the coronavirus pandemic, organizations that fare best and come out intact on the other side will be those that can strike the right tone while focusing on what is most important from employees and vendors to customers.…
The goal of crisis communications planning is to adapt effectively to threatening and sudden developments as quickly as possible. Here are some questions to consider when thinking of crisis communications: Do you have a crisis communications plan? If yes, does it include an action plan…
In this tumultuous time of coronavirus, leading your organization with purpose and vision is more important than ever. Make sure you're keeping sight of your most important goals and constantly working to fulfill them. Your goals should include both readiness for COVID's potential impact on…