If your organization ever faces a crisis, human resources (HR) and public relations (PR) need to work together to ensure the best response. While their roles may appear different on the surface, both play critical roles in communications. The human resources department keeps employees informed…
Product recalls, defects, and unkept promises can significantly damage a company’s reputation. Even well-respected companies face these challenges, such as Toyota with recalls over deadly brake and airbag defects, or Samsung with the Note 7 overheating and catching fire. How a company handles a crisis…
In the event of a crisis, you will face public scrutiny, stress, and a slew of emotions that can affect your judgment. One of the most prominent emotions is embarrassment. If your company is being constantly criticized, or even worse, your personal judgment is to…
During a crisis, the leadership of a company is under the microscope. Everyone is watching them closely to see how they handle the problematic situation. Do they rally the company and its stakeholders to come together? Or do the pressures of the crisis take over?…
Most crisis communications plans now include social media to provide timely updates to the press and others affected by the crisis. However, companies should follow basic social media guidelines to ensure they don’t harm their brand’s reputation during an emergency. Use social media to update…