If your organization ever faces a crisis, human resources and public relations need to work together to ensure the best possible response. While HR and PR jobs may appear to be quite different on the surface, they both play a critical role in communications. A…
Product recalls, defects, and unkept promises can significantly damage a company’s reputation. Even well-respected companies face these challenges, such as Toyota and its recalls due to deadly brake and airbag defects, and Samsung and its Note 7 overheated and caught fire. How a company responds…
In the event of a crisis, you will face public scrutiny, stress, and a slew of emotions that can affect your judgment. One of the most prominent emotions is embarrassment. If your company is being constantly criticized, or even worse, your personal judgment is to…
During a crisis, the leadership of a company is under the microscope. Everyone is watching them closely to see how they handle the problematic situation. Do they rally the company and its stakeholders to come together? Or do the pressures of the crisis take over?…
Most crisis communications plans now include social media to provide timely updates to the press and others affected by the crisis. However, companies should follow some basic social media guidelines to ensure they don’t cause harm to their brand’s reputation during an emergency. Use social…