No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…
Instagram is one of the world's largest social media platforms with more than 2 billion users to date. However, even with Instagram's success, many B2B marketers are reluctant to spend time on the platform arguing it isn’t necessary because of two reasons: They believe their…
Public relations efforts don’t always follow a set protocol or procedure in order to be successful. Different markets and industries require different tactics. That’s why good public relations professionals are constantly looking for ways to better understand their markets, target audiences, and trends. Below are…
Search engine optimization, or SEO, is now a common marketing tool because businesses can often handle it themselves without spending much. Any company can make simple changes to optimize its website for local or industry-specific searches. But before we discuss how to begin an SEO…
Newspapers, TV, and radio—or "traditional media"—are essential to social and online media. According to research, roughly half (52 percent) of Americans get their news from a digital platform, and 53 percent say they use social media as one of their communication outlets. This means your…
Facebook and X used to be marketers’ go-to social media sites for content marketing campaigns. However, a third social media platform now has a significant market share. With more than 2.4 billion users worldwide*, Instagram has become a central channel for social media marketing. Initially,…
Social media is a critically important tool for marketers and PR specialists, but it has its challenges. Companies must constantly try to get social media users' attention, which means they have to consistently put out engaging content in hopes that it will be noticed and…
While many credible journalists and publications use social media to share news stories, other groups use these platforms to spread “fake news.” These outlandish web articles use made-up information to harm individuals or advance a particular agenda. This proliferation of fake news casts doubt on…
It seems as if we live in an age where social media has taken over. It’s pretty typical to find out about a friend’s major life event on Facebook or X. And even though social media platforms are widely used for interactions between friends, businesses…
Twenty years ago, if something bad happened to you, like losing a job, facing a legal issue, or getting a DUI, it was likely that it would stay private. But now, because of the Internet, these things can be found quickly with just a few…