In today’s rapidly evolving digital landscape, having great content alone isn’t enough. Traditional SEO tactics, such as keyword stuffing, are being replaced by AI-driven search optimization. Your expertise and content deserve recognition by AI-powered search engines. By optimizing for AI search now, you can: Improve your…
Online reviews. We love them as consumers when they help us decide what to buy and which businesses to trust. But what happens when your business gets a negative Google or Yelp review? Or even worse—if you find that your livelihood has been "review-bombed", and…
Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in. After decades…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily accessible public forum. Today’s young workforce doesn’t have that luxury—much of what they’ve said and done has been digitally preserved. When you post…
The Internet has changed virtually everything we do—connecting people at levels unimaginable just a few years ago. It’s also put most information online, just a few clicks away from the inquisitive. That means employers and potential employers can keep a pretty close eye on you.…
It’s often been said that “any press is good press.” That may have been true years ago, but it doesn't hold water anymore with the advent of social media and other digital platforms. The fact is, negative information about your company can travel quickly online…
In this day and age, crisis management and crisis communications must include a plan for social media. Perhaps your company already has a plan for how to manage a crisis, but it’s probably time to revisit that plan and make sure you have a well-thought-out…
Cybersecurity is one of the fastest-growing industries in America, with the Bureau of Labor Statistics estimating that demand for cybersecurity specialists will grow by nearly a third within a decade. Every company, at some level, is at risk for cybercrime. In the first half of…