Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in, but after decades of working with transportation and logistics companies…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily-accessible public forum. Today’s young workforce doesn’t have that luxury--much of what they’ve said and done has been digitally preserved in some form. When…
The Internet has changed virtually everything we do - connecting people at levels unimaginable just a few years ago. It’s also put most information online, just a few clicks away from the inquisitive. That means employers and potential employers can keep a pretty close eye…
Cybersecurity is one of the fastest growing industries in America today. Every company, at some level, is at risk for cyber crime. A recent study by Symantec reported more than 250 data breaches exposed 552 million identities in just one year. Some of these breaches…
Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
Public relations professionals have worked to protect their clients’ reputations for more than a century. The basic concepts of how to do this have remained relatively consistent, but the methods have changed over the years. Case in point: Online and social media. Back before the…
Public relations is an excellent way to communicate with various audiences in a very efficient manner. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques, which don’t generate the kind of results…
Content is the primary tool that digital marketers use to attract potential buyers to their products and services. When someone finds interest in articles, posts or videos you produce, they have the choice to share that information with their social media networks. Shareable content can…