Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
Public relations professionals have worked to protect their clients’ reputations for more than a century. The basic concepts of how to do this have remained relatively consistent, but the methods have changed over the years. Case in point: Online and social media. Before the advent…
Public relations is an effective way to communicate with diverse audiences. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques that don’t deliver the results they expect. Unless you work in the…
Content is one of the main ways digital marketers attract potential buyers. If people enjoy your articles, posts, or videos, they might share them with their social media networks. Shareable content can bring up to seven times more traffic to your website, but it requires…
Businesses spend a lot of time optimizing their websites for Google. But there’s much more to Google than a search platform and online directory. Through “Google My Business,” Google offers businesses several tools to better reach and stay engaged with their consumers. It's a directory…
Twenty years ago, if something bad happened to you, like losing a job, facing a legal issue, or getting a DUI, it was likely that it would stay private. But now, because of the Internet, these things can be found quickly with just a few…