When should a CEO or brand take a public stance on a controversial topic happening outside the four walls of the company? Never? Sometimes? And how do you decide, especially when the risks of speaking out seem to go up and up? For sure, the…
Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
Thirty years ago, on December 1, 1990, Tucker/Hall welcomed its first clients and began three decades of exciting work—devising communications strategies, helping solve crisis situations, and advising community leaders on public affairs problems of all sorts. Since that first day, we’ve worked on scores of…
In 2021, nonprofits raised a record-breaking $2.7 billion on Giving Tuesday, a 9 percent increase from 2020, according to the GivingTuesday Data Commons report. This year, Giving Tuesday is on Nov. 29, and while most predictions indicate we will surpass last year's amount, there are…
By Jeff Tucker There’s a growing public dialogue about what the future may look like once the COVID-19 pandemic bottoms out. Absent a sense of when that might be, it still may not be too soon to think about what the “new normal” could look…
By Tom Hall [Part 1 of this article can be found here] Second, your customers. How are you going to keep in close touch? Offer to help them? Find new ways to serve them? Keep the relationships strong, so they will be there when the…
By Tom Hall We’re all wondering what hit us. Life was good, the economy fine, business strong—and then, wham! The world is upside down. What do we do with our business? How about our people? Our customers? Our suppliers? What do we say? How do…
A thoroughly planned and executed B2B PR campaign can be a vital part of a successful marketing strategy. It can be a potent lead generator that adds integrity and brand awareness to organizations that utilize it effectively. B2B consumers are tech-savvy, research-driven service connoisseurs who…
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers—if enough people in enough parts of the country want to read about your town, you’ve got a national story. Achieving that…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, and sentiment—things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to know where your company stands. How do you do it accurately? Examine…