Tucker/Hall Coronavirus Insights: Setting the Right Tone In the current atmosphere of widespread uncertainty over the COVID-19 pandemic, organizations that fare best and come out intact on the other side will be those that can strike the right tone while focusing on what is most important – to employees, to…
The goal of crisis communications planning is to adapt effectively to threatening and sudden developments as quickly as possible. Here are some questions to consider when thinking of crisis communications: Do you have a crisis communications plan? If yes, does it include an action plan for a widespread health emergency?…
In this tumultuous time, leading your organization with purpose and vision is more important than ever. Make sure you’re keeping sight of your most important goals and constantly working to fulfill them. Your goals should include both readiness for COVID’s potential impact on your organization, building resilience of your team,…
Stock markets have crashed, borders have closed, and it appears the COVID-19 pandemic will continue to get worse before it gets better. The impact on businesses is being felt everywhere — travel bans, supply and delivery delays, production and forecast adjustments, and stay-at-home orders. As organizations adjust to these new…
A thoroughly planned and executed B2B PR campaign can be a vital part of a successful marketing strategy. It can be a potent lead generator that adds integrity and brand awareness to organizations who utilize it effectively. B2B consumers are tech-savvy, research-driven service connoisseurs who put time and thought into…
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers – if enough people in enough parts of the country want to read about your town, you’ve got a national story. Achieving that reach is just…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment – things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately? Examine the metrics you’re already…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines are supposed to inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline should drive link…
News releases are key to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t – when it comes to…
How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some tips to keep you in…
© 2020 Tucker/Hall, Inc. All rights Reserved
