How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a…
For professionals who work in Public Relations, dealing with the media is an important part of the job. But interacting with reporters and editors can sometimes be difficult. Below are some ideas on how to develop a good working relationship with the media: Make sure your contacts are relevant Journalists…
Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education or background, have a lot in…
You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job, and how these lessons can help you for the rest…
Journalists are notoriously busy and overburdened with assignments, meaning they can sometimes be unresponsive. If you think you have a good story that a reporter should cover, consider following these steps: Ask yourself “Am I choosing the right journalist?” Most journalists have a particular specialty they cover – like healthcare,…
Instagram is becoming one of the largest social media sites around the world. To date it has more than 700 million users, and since its acquisition by Facebook, that number is expected to grow. Even though Instagram is showing huge success, many B2B marketers are reluctant to spend time on…
Many folks believe that if you write a good news release and send it to a number of reporters, the media will pick the story up immediately and write a glowing article about your firm. While this could happen, it’s highly unlikely for a number of reasons. Sometimes the ‘news’…
For many companies, the “About Us” page on a website is the extent of their efforts to create a brand story. But a brand story can be so much more if you use effective strategies to create and promote it. A brand story typically shows the customer the history of…
Making a new business presentation can be extremely difficult — whether you’re a seasoned executive or just starting out. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch is to tell the…
When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side — whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five specialties you might not know…
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