Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment – things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately? Examine the metrics you’re already…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines are supposed to inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline should drive link…
News releases are key to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t – when it comes to…
How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some tips to keep you in…
Review sites lose all credibility if they’re not perceived as genuine reflections of posters’ criticisms, praise, and other comments. Site visitors need to know they’re in a “truth” zone when they log on, or else they’ll find another site they can trust. THERE’S NO PLEASING EVERYONE Review-seekers understand that there’s…
How often – and in what way – is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. THE AUDIENCE IS CHANGING…CHANGE WITH IT Remember…
It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social issues. To attract them to…
How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a…
For professionals who work in Public Relations, dealing with the media is an important part of the job. But interacting with reporters and editors can sometimes be difficult. Below are some ideas on how to develop a good working relationship with the media: Make sure your contacts are relevant Journalists…
Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education or background, have a lot in…
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