4 Things to Consider Before Sending a News Release

News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…

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Principles of Crisis Management

How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…

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Does Your Business Have Social Currency?

How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. The Audience Is Changing…Change With It…

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Can Generational Marketing Work for You?

Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…

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How To Succeed in Your First PR Job

You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job and how these lessons can…

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