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Public Relations

Business StrategyPublic Relations

Tips for Measuring PR Performance

Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, sentiment - things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to knowing where your company stands. How do you do it accurately? Examine the metrics you’re already…
Darren Richards
October 16, 2019
Public Relations

How to Write a Great Headline

No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines are supposed to inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline should drive link…
Darren Richards
September 27, 2019
Public Relations

4 Things to Consider Before Sending a News Release

News releases are key to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t - when it comes to…
Darren Richards
August 28, 2019
Public Relations

Principles of Crisis Management

How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some tips to keep you in…
Darren Richards
August 6, 2019
Public Relations

Does Your Business Have Social Currency?

How often - and in what way - is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. THE AUDIENCE IS CHANGING...CHANGE WITH IT Remember…
Darren Richards
April 16, 2019
Business StrategyPublic Relations

Millennials in the Workplace

It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. They view employment through a different scope than their predecessors, one molded by the digital world and the new social landscape in media, education, and social issues. To attract them to…
Darren Richards
February 16, 2019