Public Relations

The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers - if enough people in enough parts of the country want to read about your town, you’ve got a national story. Achieving that reach is just…

No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines are supposed to inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline should drive link…

News releases are key to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t - when it comes to…

How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some tips to keep you in…

Review sites lose all credibility if they’re not perceived as genuine reflections of posters’ criticisms, praise, and other comments. Site visitors need to know they’re in a “truth” zone when they log on, or else they’ll find another site they can trust. THERE’S NO PLEASING EVERYONE Review-seekers understand that there’s…

How often - and in what way - is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. THE AUDIENCE IS CHANGING...CHANGE WITH IT Remember…