Public Relations

Many folks believe that if you write a good news release and send it to a number of reporters, the media will pick the story up immediately and write a glowing article about your firm. While this could happen, it’s highly unlikely for a number of reasons. Sometimes the ‘news’…

For many companies, the “About Us” page on a website is the extent of their efforts to create a brand story. But a brand story can be so much more if you use effective strategies to create and promote it. A brand story typically shows the customer the history of…

Making a new business presentation can be extremely difficult — whether you’re a seasoned executive or just starting out. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch is to tell the…

When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side — whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five specialties you might not know…

Blogging is the number one strategy used in today’s content marketing campaigns. However, sometimes a blog cannot provide the depth of knowledge you’d like. White papers could be the solution. But white papers can be intimidating, and not all customers are receptive to exchanging an email or other contact information…

Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing, but many marketing campaigns don’t produce the desired results because of the high level of competition and lack of knowledge on what…

Cause marketing is an incredibly powerful tool. It can not only do something positive in the community, it can also improve your reputation, increase customer loyalty, and even drive sales.  A well-executed cause marketing campaign can produce tremendous results, but choosing the wrong charity partner can mean the difference between…

It’s pretty well documented how frequently journalists are bombarded with news releases and story pitches by public relations professionals. Reporters are extremely busy – and pulled in all kinds of different directions. So how do you get your pitch to resonate? Below are some techniques you should avoid: The generic…

Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your content marketing isn’t getting the…

Storytelling is an integral part of experiential marketing. It makes materials more memorable and touches readers in a way factual reports can’t. Why read a list of product features if you could read a customer testimonial? Storytelling can be an incredibly powerful tool in public relations, but it’s not easy….