Journalists are notoriously busy and overburdened with assignments, meaning they can sometimes be unresponsive. If you think you have a good story that a reporter should cover, consider following these steps: Ask yourself “Am I choosing the right journalist?” Most journalists have a particular specialty…
Instagram is one of the world's largest social media platforms with more than 2 billion users to date. However, even with Instagram's success, many B2B marketers are reluctant to spend time on the platform arguing it isn’t necessary because of two reasons: They believe their…
A lot of people think that if you write a good news release and send it to a few reporters, the media will quickly cover your story and write a glowing article about your company. This can happen, but it’s not very likely. Sometimes the…
For many companies, the “About Us” page on a website is the extent of their efforts to create a brand story. But a brand story can be so much more if you use effective strategies to craft and promote it. A brand story typically shows…
Making a new business presentation can be extremely difficult—whether you’re a seasoned executive or just starting. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch is to…
When communicating effectively in today’s complex environment, you need a good communications professional by your side—whether promoting new products or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five specialties you might not know about:…
Blogging is the number one strategy used in today’s content marketing campaigns. However, sometimes a blog cannot provide the depth of knowledge you’d like. White papers could be the solution. However, white papers can be intimidating and not all customers may want to provide contact…
Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…
Cause marketing is a powerful tool. It can not only do something positive in the community, but it can also improve your reputation, increase customer loyalty, and even drive sales. A well-executed cause marketing campaign can produce tremendous results, but choosing the wrong charity partner…
It’s pretty well documented how frequently journalists are bombarded with news releases and story pitches by public relations professionals. Reporters are extremely busy and pulled in all kinds of different directions. So how do you get your pitch to resonate? Below are some pitch techniques…