How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, "A brand is the set of expectations, memories, stories and relationships that,…
Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…
You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job and how these lessons can…
Journalists are notoriously busy and overburdened with assignments, meaning they can sometimes be unresponsive. If you think you have a good story that a reporter should cover, consider following these steps: Ask yourself “Am I choosing the right journalist?” Most journalists have a particular specialty…
Instagram is becoming one of the largest social media sites around the world. To date it has more than 700 million users, and since its acquisition by Facebook, that number is expected to grow. Even though Instagram is showing huge success, many B2B marketers are…
Many folks believe that if you write a good news release and send it to a number of reporters, the media will pick the story up immediately and write a glowing article about your firm. While this could happen, it’s highly unlikely for a number…
For many companies, the “About Us” page on a website is the extent of their efforts to create a brand story. But a brand story can be so much more if you use effective strategies to create and promote it. A brand story typically shows…
Making a new business presentation can be extremely difficult -- whether you’re a seasoned executive or just starting. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch…
When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side -- whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five…
Blogging is the number one strategy used in today’s content marketing campaigns. However, sometimes a blog cannot provide the depth of knowledge you’d like. White papers could be the solution. But white papers can be intimidating, and not all customers are receptive to exchanging an…