Can Generational Marketing Work for You?

Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…

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How to succeed in your first PR job

You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job and how these lessons can…

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How to reach out to a journalist, a step-by-step guide

Journalists are notoriously busy and overburdened with assignments, meaning they can sometimes be unresponsive. If you think you have a good story that a reporter should cover, consider following these steps: Ask yourself “Am I choosing the right journalist?” Most journalists have a particular specialty…

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How to improve your presentations and pitches

Making a new business presentation can be extremely difficult -- whether you’re a seasoned executive or just starting. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch…

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PR Specialties You Probably Didn’t Know About

When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side -- whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five…

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How to write white papers that actually convert

Blogging is the number one strategy used in today’s content marketing campaigns. However, sometimes a blog cannot provide the depth of knowledge you’d like. White papers could be the solution. But white papers can be intimidating, and not all customers are receptive to exchanging an…

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