Storytelling is an integral part of experiential marketing. It makes materials more memorable and touches readers in a way factual reports can’t. Why read a list of product features if you could read a customer testimonial? Storytelling can be a potent tool in public relations,…
Planning a communications initiative takes creativity, motivation, and inspiration. During the past 12 months, there’s been plenty of all three on social media. Below are Tucker/Hall’s top ten recent social media campaigns and crazes. Mr. Clean Pre-Super Bowl Campaign. Mr. Clean is a well-known cleaning…
Every company needs a strategic communications plan to maintain top-of-mind awareness with key audiences. Companies that don’t succeed likely don’t work hard enough on their external communications efforts, including public relations. However, there's only so much a startup or small business can do on its…
If you’ve been in the content marketing game for a while, you’ll reach a point where your blog seems…stale. Content isn’t getting the same traction it used to, and you feel like you’re writing the same thing over and over. This is natural for any…
How much money do you spend on new customer acquisitions? Is that number comparable to what you spend on customer retention and win-back strategies? If not, then you may be losing a significant portion of the potential market share by not investing in the right…
Please think of the last time you were in an argument with a friend or family member about something they had done that hurt you. A sincere apology would have likely cleared up the matter quickly, right? But if your friend or family member wouldn’t…
Many companies hesitate to increase their marketing budget because metrics need to justify every expense. In today’s environment, you can be overwhelmed with data and numbers. So, what metrics are the right metrics? Below are four Key Performance Indicators (KPIs) you should consider measuring and…
Graduates fresh out of college typically have great energy and excitement for their chosen field but little in the way of practical experience. Public relations or communications graduates often have some of the skills needed to succeed but will need to learn the rest on…
In a day and age where information freely reaches all corners of the world, information leaks to the media are a serious concern for businesses. Often, these leaks can paint your company in a bad light, and give the public a misleading impression. Other times,…
Entry-level employees have a lot to learn in a short amount of time. Crisis communications training may not be a top training priority at first, but it should be part of your onboarding process. It doesn’t take much effort to make sure your entry-level employees…