How to craft better Facebook posts

Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…

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6 Pitch Tactics Journalists Don’t Like

It’s pretty well documented how frequently journalists are bombarded with news releases and story pitches by public relations professionals. Reporters are extremely busy and pulled in all kinds of different directions. So how do you get your pitch to resonate? Below are some pitch techniques…

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4 Indicators Your Content Marketing Isn’t Working

Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your…

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Top 10 Recent Social Media Campaigns

Planning a communications initiative takes creativity, motivation, and inspiration. During the past 12 months, there’s been plenty of all three on social media. Below are Tucker/Hall’s top ten recent social media campaigns and crazes. Mr. Clean Pre-Super Bowl Campaign. Mr. Clean is a well-known cleaning…

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Should You Hire a PR Firm or Do It Yourself?

Every company needs to have a strategic communications plan in order to maintain top-of-mind awareness with key audiences. Companies that don’t succeed likely don’t work hard enough on their external communications efforts, including public relations. However, there is only so much a startup or small…

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How to create an effective public apology

Please think of the last time you were in an argument with a friend or family member about something they had done that hurt you. A sincere apology would have likely cleared up the matter quickly, right? But if your friend or family member wouldn’t…

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