Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your…
Storytelling is an integral part of experiential marketing. It makes materials more memorable and touches readers in a way factual reports can’t. Why read a list of product features if you could read a customer testimonial? Storytelling can be a potent tool in public relations,…
Planning a communications initiative takes creativity, motivation, and inspiration. During the past 12 months, there’s been plenty of all three on social media. Below are Tucker/Hall’s top ten recent social media campaigns and crazes. Mr. Clean Pre-Super Bowl Campaign. Mr. Clean is a well-known cleaning…
Every company needs a strategic communications plan to maintain top-of-mind awareness with key audiences. Companies that don’t succeed likely don’t work hard enough on their external communications efforts, including public relations. However, there's only so much a startup or small business can do on its…
If you’ve been doing content marketing for a while, you might notice your blog starting to feel stale. Maybe your posts aren’t getting as much attention, or it feels like you’re repeating yourself. This happens to almost every blog, especially those that are updated often.…
How much money do you spend on new customer acquisitions? Is that number comparable to what you spend on customer retention and win-back strategies? If not, then you may be losing a significant portion of the potential market share by not investing in the right…
Think of the last time you were in an argument with a friend or family member about something they had done that hurt you. A sincere apology would likely have resolved the matter quickly, right? But if your friend or family member wouldn’t admit fault,…
Many companies hesitate to increase their marketing budgets because they need metrics to justify every expense. In today’s environment, you can be overwhelmed with data and numbers. So, what metrics are the right metrics? Below are four Key Performance Indicators (KPIs) you should consider measuring and…
Graduates fresh out of college typically have great energy and enthusiasm for their chosen field, but little practical experience. Public relations or communications graduates often have some of the skills needed to succeed, but will need to learn the rest on the job. Here are…
Today, information spreads quickly everywhere, so leaks to the media are a real concern for businesses. Sometimes, leaks can make your company look bad or give people the wrong idea. Other times, they reveal information the public believes is important and should be shared. How…