5 Common Social Media Myths

Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…

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4 PR Skills NOT Taught in the Classroom

Graduates fresh out of college typically have great energy and excitement for their chosen field but little in the way of practical experience. Public relations or communications graduates often have some of the skills needed to succeed but will need to learn the rest on…

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How to communicate during a lawsuit

A lawsuit can be damaging to a company’s brand. Whether it’s an allegation from an unsatisfied customer or a claim by a former employee, lawsuits can bring negative attention to your company. You need to be prepared to win not only in the court of…

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How to successfully rebrand a product after a crisis

Product recalls, defects, and unkept promises can significantly damage a company’s reputation. Even well-respected companies face these challenges, such as Toyota and its recalls due to deadly brake and airbag defects, and Samsung and its Note 7 overheated and caught fire. How a company responds…

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What You’ll Discover After a Communications Audit

Businesses conduct safety audits, financial audits, and other audits every year. But has your company ever had a communications audit? These audits can provide interesting insights that can help your company improve its communications and achieve its business goals. Here are five reasons you should…

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