In the event of a crisis, you will face public scrutiny, stress, and a slew of emotions that can affect your judgment. One of the most prominent emotions is embarrassment. If your company is being constantly criticized, or even worse, your personal judgment is to…
Public relations efforts don’t always follow a set protocol or procedure in order to be successful. Different markets and industries require different tactics. That’s why good public relations professionals are constantly looking for ways to better understand their markets, target audiences, and trends. Below are…
A new product launch is a risky endeavor for any business. You have invested in the development, marketing materials, licensing, copywriting, or patents, and have paid your employees to ensure the product is ready for market. But will it all pay off? The only way…
Corporate communications, when handled properly, puts your company in good light and shares important information with your employees. However, if your company communicates poorly with the media or employees, you can run into problems. That’s why communications planning and preparation are so important. You have…
If someone asked you, “Name a place to go get coffee,” would you have a go-to place in mind? If so, why did you name that one place over anywhere else? Is it because of the atmosphere, their excellent drinks, or just because it’s where…
Search engine optimization has become a prevalent marketing practice in recent years because businesses can do it themselves at little to no cost. Any company can take small steps to optimize its website site for local or industry-specific searches. But before we dive into how…
Newspapers, TV, and radio—or "traditional media"—are essential to social and online media. According to research, roughly half (52 percent) of Americans get their news from a digital platform, and 53 percent say they use social media as one of their communication outlets. This means your…
Writing a news release that gets attention can be difficult in this environment where people are constantly bombarded with information. But there are some best practices you should follow. Below are seven mistakes you should avoid when writing a news release: Poor choice of headline.…
It isn’t easy to get a journalist’s attention these days. They are busier than ever and are bombarded with story ideas. That’s why you need to understand how journalists operate and what they need from you. An exchange with a reporter is different than an…
Getting a reporter to cover your business can be extremely difficult. Journalists are busier than ever these days, and they are constantly bombarded with story ideas from all kinds of different sources. Don't be discouraged if you try to connect with a reporter, but they…