Most crisis communications plans now include social media to provide timely updates to the press and others affected by the crisis. However, companies should follow some basic social media guidelines to ensure they don’t cause harm to their brand’s reputation during an emergency. Use social…
Social media is a critically important tool for marketers and PR specialists, but it does have its challenges. Companies must constantly try to get the attention of social media users -- which means they have to consistently put out engaging content in hopes that it…
Public relations is an excellent way to communicate with various audiences in a very efficient manner. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques, which don’t generate the kind of results…
In recent years, Apple has been portrayed as a company that makes incremental, and often underwhelming changes to its product lines. Every year, when a new iPhone or gadget is released, they give very little detail about the product’s newest features. They were criticized for…
Content is the primary tool that digital marketers use to attract potential buyers to their products and services. When someone finds interest in articles, posts, or videos you produce, they have the choice to share that information with their social media networks. Shareable content can…
Businesses spend a lot of time optimizing their websites for Google. But there’s much more to Google than a search platform and online directory. Through “Google My Business,” Google offers businesses several tools to better reach and stay engaged with their consumers. It's a directory…
Digital media has changed relationships between companies and consumers in both positive and negative ways. Customers now have a bigger voice in supporting or questioning a company’s products and services—as well as its social, economic, and environmental contributions. On the other hand, digital media has…
A news release, by definition, is a summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news…
Good public relations professionals are hard to find. It takes a certain talent: a natural ability to communicate and connect with people on a personal level and be effective in the communications business. In addition, hard skills, like the ability to write and use the…
With technology and digital media changing at rapid rates, it’s hard to know how to best communicate in this environment. Here are five trends in public relations to keep you ahead: Traditional news releases are going “out of style.” Before it was acceptable to simply…