Qualities of a Good Press Release

A news release, by definition, is summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news release…

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5 Trends in PR to Help you Stay Ahead in 2017

With technology and digital media changing at rapid rates, it’s hard to know how to best communicate in this environment. Here are five trends in public relations to keep you ahead: Traditional news releases are going “out of style.” Before it was acceptable to simply…

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