While many credible journalists and publications use social media as a way to share news stories, other groups are using these platforms to spread “fake news.” These outlandish web articles are using made up information to damage individuals or advance a particular agenda. This proliferation…
A news release, by definition, is summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news release…
Good public relations professionals are hard to find. It takes a certain talent: a natural ability to communicate and connect with people on a personal level and be effective in the communications business. In addition, hard skills, like the ability to write and use the…
With technology and digital media changing at rapid rates, it’s hard to know how to best communicate in this environment. Here are five trends in public relations to keep you ahead: Traditional news releases are going “out of style.” Before it was acceptable to simply…