In case you missed them, here are five updates Twitter has made that have nothing to do with the blue checkmark. #hashtags may no longer be clickable. (9to5) A new feature may allow you to turn off mentions for your username. (Blog) New Audio Chats…
The lack of a credible source is the most significant rumor-causing factor on social media during crises. Nowhere is this more apparent in aviation during an aircraft incident crisis response. During an aircraft incident, airports, airlines, manufacturers, and affiliated agencies should have a crisis plan…
We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in. After decades…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether. Facebook and Instagram Most people…
In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign. A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions could be a visit to a company’s website, a like…
Every time agencies think they’ve figured out the best online marketing approach, the landscape changes. No longer can you just learn and implement a strategic recipe; search engine and social media algorithms are now ever-evolving, driven mostly by increasingly better AI. In such a restlessly…
Completing a social media audit is an integral part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily-accessible public forum. Today’s young workforce doesn’t have that luxury—much of what they’ve said and done has been digitally preserved in some form. When…
In case you’re not familiar with it, Snapchat is a social media platform that allows users to send temporary messages that are read and deleted automatically in ten seconds or less. Snapchat also allows the user to post “stories.” These stories can be seen by…