Social Media

Online Reputation Management

Tucker/Hall’s tips for Florida’s trucking companies

We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry.   There are some best practices for using social media no matter what industry you are in, but after decades of working with transportation and logistics companies throughout Florida, we know it is…
May 4, 2021
Business StrategyDigital

The Basics of Social Media Advertising

While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether.   Facebook and Instagram  Most people allocate a significant portion of…
Darren Richards
August 24, 2020

How to Perform a Social Media Audit

Completing a social media audit is an important part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is a critical evaluation of a…
Darren Richards
January 6, 2020

How to Navigate Your Facebook’s Ad Manager

For many businesses – big and small – Facebook is the social media platform of choice. There are of course pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on how to navigate…
Darren Richards
June 5, 2018

5 Social Media Experts You Should Follow Online

You can learn about the best social media practices from many sources: Colleagues, competitors, case studies, and even textbooks. But if you really want to learn about how to succeed in social media, pay attention to what these five people are up to: Gary Vaynerchuk. Vaynerchuk is a social media…
Darren Richards
January 19, 2018