How To Navigate Facebook’s Ad Manager

Facebook is the social media platform of choice for many businesses big and small. There are, of course, pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on…

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How To Craft Better Facebook Posts

Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…

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5 Common Social Media Myths

Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…

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Social Media Platforms You Should Know About

Digital communications and social media have dramatically in recent years -- and have changed marketing entirely. And those changes are still coming. Every day new social media platforms, apps and websites are created, which spreads your audience across dozens and dozens of platforms. Social media…

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How To Leverage Instagram for Your Brand

Facebook and Twitter used to be marketers’ go-to social media sites for content marketing campaigns. But in less than five years, a third social media platform has taken some significant market share. Instagram, the photo and video-sharing app, has more than 500 million users worldwide…

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