Entry-level employees have a lot to learn in a short amount of time. While crisis communications training may not be a top priority at first, it should still be part of the onboarding process. Below are some low-effort tips to ensure entry-level employees are well trained and can communicate effectively during a crisis.
Communication standards
During onboarding, keep your employee handbook short and easy to read, and review it with the employee. Discuss the proper communications expected of employees, including rules on social media use and communications outside the office. Clarify that communication matters to your company and that employees play an important role.
Messaging
Entry-level employees are often the face of the company to customers and clients, so they should be trained on key company messages that they can deliver in normal times and during a crisis. They should also know what is happening as soon as possible to ensure they have accurate, up-to-date information.
Drill Training
You can also include entry-level employees in crisis management drills. Many companies conduct crisis leadership exercises with the C-suite and upper management, but should also include employees at all levels of the organization. Every employee has a role to play in a crisis; engage them in hands-on activities that help them think on their feet and solve problems.
Inclusivity
As entry-level employees complete their orientation, ask for their feedback. New team members can often provide excellent insights because they don’t have any institutional baggage holding them back. Yes, you need to educate them, but you also need to learn from them. Ask your employees what concerns them and engage them so they feel empowered in their jobs.
For tools and techniques on entry-level crisis communications leadership training, contact Tucker/Hall.
