When should a CEO or brand take a public stance on a controversial topic happening outside the four walls of the company? Never? Sometimes? And how do you decide, especially when the risks of speaking out seem to go up and up? For sure, the…
Tampa, Florida (May 9, 2023) – The Ybor City Chamber of Commerce has installed Darren Richards, Chief Operating Officer of Tucker/Hall, as its Chair for the 2023-24 program year. Richards and Tucker/Hall have been active with the Ybor City Chamber for decades but became even…
Written by Alex Greco Online reviews. We love them as consumers when they help us decide what to buy and which businesses to trust. But what happens when your business gets a negative Google or Yelp review? Or even worse—if you find that your livelihood…
Less than a month ago, OpenAI released ChatGPT, a powerful new chatbot that can communicate in plain English—or in any other language, for that matter! Whether this is a new sci-fi play-toy or an actual business tool is a fresh debate. But seemingly overnight, the…
Google has launched a centralized page called A guide to Google Search ranking systems, making learning about the backend of search and algorithms easier. This new page joins others Google added this year related to their search algorithm systems. Here's a recap of the helpful…
In case you missed them, here are five updates Twitter has made that have nothing to do with the blue checkmark. #hashtags may no longer be clickable. (9to5) A new feature may allow you to turn off mentions for your username. (Blog) New Audio Chats…
The lack of a credible source is the most significant rumor-causing factor on social media during crises. Nowhere is this more apparent in aviation during an aircraft incident crisis response. During an aircraft incident, airports, airlines, manufacturers, and affiliated agencies should have a crisis plan…
Tampa, Florida – The Propeller Club - Port of Tampa has announced its new leadership for the 2022-2023 program year. Darren Richards, the Chief Operating Officer of Tucker/Hall, one of the state’s largest Strategic Communications firms, has been named the group’s new President. “I’m honored…
Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
You can’t hope your way out of a hurricane. Neither can you expect yourself out of a pandemic, civil unrest, a failure of your company’s quality assurance protocols, or an unexpected leadership team change? However, you can make plans. This might seem like common sense.…