Google has launched a centralized page called A guide to Google Search ranking systems, making learning about the backend of search and algorithms easier. This new page joins others Google added this year related to their search algorithm systems. Here's a recap of the helpful…
In case you missed them, here are five updates Twitter has made that have nothing to do with the blue checkmark. #hashtags may no longer be clickable. (9to5) A new feature may allow you to turn off mentions for your username. (Blog) New Audio Chats…
The lack of a credible source is the most significant rumor-causing factor on social media during crises. Nowhere is this more apparent in aviation during an aircraft incident crisis response. During an aircraft incident, airports, airlines, manufacturers, and affiliated agencies should have a crisis plan…
Tampa, Florida – The Propeller Club - Port of Tampa has announced its new leadership for the 2022-2023 program year. Darren Richards, the Chief Operating Officer of Tucker/Hall, one of the state’s largest Strategic Communications firms, has been named the group’s new President. “I’m honored…
Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
You can’t hope your way out of a hurricane. Neither can you expect yourself out of a pandemic, civil unrest, a failure of your company’s quality assurance protocols, or an unexpected leadership team change? However, you can make plans. This might seem like common sense.…
We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in. After decades…
On Friday, Feb. 26, Tucker/Hall and government affairs and business development firm The Fiorentino Group hosted Political Preview: 2021, with Mary-Ellen Klas of the Miami Herald and Jim Saunders of the News Service of Florida joining virtually to discuss some of the most pressing issues…
The word "data" is often thrown around in business settings conveying a desire for solid judgment, urgency, or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can…
The events of 2020 painfully revealed how much work lies before our society to make the concepts of diversity, equity, and inclusion, often abbreviated as DEI, a reality in our workplaces and other community institutions. Your team can make tangible progress toward these goals in 2021 by prioritizing them in the strategic planning that takes place as the new year unfolds. Here are three ways to start improving DEI in your…