Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
You can’t hope your way out of a hurricane. Neither can you expect yourself out of a pandemic, civil unrest, a failure of your company’s quality assurance protocols, or an unexpected leadership team change? However, you can make plans. This might seem like common sense.…
We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in, but after decades of working with transportation and logistics companies…
On Friday, Feb. 26, Tucker/Hall and government affairs and business development firm The Fiorentino Group hosted Political Preview: 2021, with Mary-Ellen Klas of the Miami Herald and Jim Saunders of the News Service of Florida joining virtually to discuss some of the most pressing issues…
The word "data" is often thrown around in business settings, conveying a desire of solid judgment, urgency or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can…
The events of 2020 painfully revealed how much work lies before our society to make the concepts of diversity, equity, and inclusion, often abbreviated as DEI, a reality in our workplaces and other community institutions. Your team can make tangible progress toward these goals in 2021 by prioritizing them in the strategic planning that takes place as the new year unfolds. Here are three ways to start improving DEI in your…
Tucker/Hall founders Jeff Tucker and Tom Hall, circa 1992. Thirty years ago, on December 1, 1990, Tucker/Hall welcomed its first clients and began three decades of exciting work -- devising communications strategies, helping solve crisis situations and advising community leaders on public affairs problems of…
Last year, nonprofits raised over $1.9 billion on Giving Tuesday, with $511 million of that coming from online sources. This year, Giving Tuesday is on December 1 and, as with nearly everything else this year, it will likely look different than in past years. Because Giving Tuesday is typically a central part of nonprofits’ end-of-year campaigns, low returns could prove detrimental to…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations. Google Ad Grants work just like Google Ads online…