Graduates fresh out of college typically have great energy and excitement for their chosen field but little in the way of practical experience. Public relations or communications graduates often have some of the skills needed to succeed but will need to learn the rest on…
In a day and age where information freely reaches all corners of the world, information leaks to the media are a serious concern for businesses. Often, these leaks can paint your company in a bad light, and give the public a misleading impression. Other times,…
Entry-level employees have a lot to learn in a short amount of time. Crisis communications training may not be a top training priority at first, but it should be part of your onboarding process. It doesn’t take much effort to make sure your entry-level employees…
A lawsuit can be damaging to a company’s brand. Whether it’s an allegation from an unsatisfied customer or a claim by a former employee, lawsuits can bring negative attention to your company. You need to be prepared to win not only in the court of…
If your organization ever faces a crisis, human resources and public relations need to work together to ensure the best possible response. While HR and PR jobs may appear to be quite different on the surface, they both play a critical role in communications. A…
Product recalls, defects, and unkept promises can significantly damage a company’s reputation. Even well-respected companies face these challenges, such as Toyota and its recalls due to deadly brake and airbag defects, and Samsung and its Note 7 overheated and caught fire. How a company responds…
Social media has certainly made the dissemination of news and information much easier. All news outlets use social media, not only to share their stories but to learn about what else is happening. Social media is changing the way we consume news and information, and…
Businesses conduct safety audits, financial audits, and other audits every year. But has your company ever had a communications audit? These audits can provide interesting insights that can help your company improve its communications and achieve its business goals. Here are five reasons you should…
If you’ve ever been in charge of managing a small team that’s tackling an important initiative, you know how difficult communications can be. Communications become even more difficult in a large corporation because of all the different departments, priorities, and leaders. When you’re preparing communications…
Businesses fight tooth and nail to find loyal customers and take market share from competitors. Some companies attempt to do this through traditional marketing tactics, and with time and determination, they can be successful. But many are now using experiential marketing to stand out and grow…