In business schools, lectures, and books, young entrepreneurs are taught to make a strategic plan. They are instructed to outline an overarching mission statement, plan several strategies to attain that mission, and then lay out the resources needed for various initiatives. On the surface, this…
Companies of all sizes can get hit with an unexpected crisis for many different reasons. Perhaps the company disappointed some important customers or missed a detail that snowballed into a significant problem that ultimately tarnished the company’s public image. Anytime you make a mistake, it’s…
Fake news. You hear the term all the time these days, and for a good reason. It’s so easy for anyone to publish false or misleading materials online and make them look like legitimate news stories. This leads to confusion because people aren’t sure what’s…
In the event of a crisis, you will face public scrutiny, stress, and a slew of emotions that can affect your judgment. One of the most prominent emotions is embarrassment. If your company is being constantly criticized, or even worse, your personal judgment is to…
Public relations efforts don’t always follow a set protocol or procedure in order to be successful. Different markets and industries require different tactics. That’s why good public relations professionals are constantly looking for ways to better understand their markets, target audiences, and trends. Below are…
During a crisis, the leadership of a company is under the microscope. Everyone is watching them closely to see how they handle the problematic situation. Do they rally the company and its stakeholders to come together? Or do the pressures of the crisis take over?…
A new product launch is a risky endeavor for any business. You have invested in the development, marketing materials, licensing, copywriting, or patents, and have paid your employees to ensure the product is ready for market. But will it all pay off? The only way…
Corporate communications, when handled properly, puts your company in good light and shares important information with your employees. However, if your company communicates poorly with the media or employees, you can run into problems. That’s why communications planning and preparation are so important. You have…
If someone asked you, “Name a place to go get coffee,” would you have a go-to place in mind? If so, why did you name that one place over anywhere else? Is it because of the atmosphere, their excellent drinks, or just because it’s where…
Search engine optimization has become a prevalent marketing practice in recent years because businesses can do it themselves at little to no cost. Any company can take small steps to optimize its website site for local or industry-specific searches. But before we dive into how…