Corporate communications, when handled properly, puts your company in good light and shares important information with your employees. However, if your company communicates poorly with the media or employees, you can run into problems. That’s why communications planning and preparation are so important. You have…
If someone asked you, “Name a place to go get coffee,” would you have a go-to place in mind? If so, why did you name that one place over anywhere else? Is it because of the atmosphere, their excellent drinks, or just because it’s where…
Search engine optimization has become a prevalent marketing practice in recent years because businesses can do it themselves at little to no cost. Any company can take small steps to optimize its website site for local or industry-specific searches. But before we dive into how…
Newspapers, TV, and radio—or "traditional media"—are essential to social and online media. According to research, roughly half (52 percent) of Americans get their news from a digital platform, and 53 percent say they use social media as one of their communication outlets. This means your…
Writing a news release that gets attention can be difficult in this environment where people are constantly bombarded with information. But there are some best practices you should follow. Below are seven mistakes you should avoid when writing a news release: Poor choice of headline.…
It isn’t easy to get a journalist’s attention these days. They are busier than ever and are bombarded with story ideas. That’s why you need to understand how journalists operate and what they need from you. An exchange with a reporter is different than an…
Getting a reporter to cover your business can be extremely difficult. Journalists are busier than ever these days, and they are constantly bombarded with story ideas from all kinds of different sources. Don't be discouraged if you try to connect with a reporter, but they…
Many business relationships fail because of miscommunications. The client expected one thing, but you delivered another. They thought you were hitting a specific deadline when you thought the project was due in another month. Every client is different, so you need to work hard to…
Most crisis communications plans now include social media to provide timely updates to the press and others affected by the crisis. However, companies should follow some basic social media guidelines to ensure they don’t cause harm to their brand’s reputation during an emergency. Use social…
Digital communications and social media have dramatically in recent years -- and have changed marketing entirely. And those changes are still coming. Every day new social media platforms, apps and websites are created, which spreads your audience across dozens and dozens of platforms. Social media…