Facebook and Twitter used to be marketers’ go-to social media sites for content marketing campaigns. But in less than five years, a third social media platform has taken some significant market share. Instagram, the photo and video-sharing app, has more than 500 million users worldwide…
Social media is a critically important tool for marketers and PR specialists, but it does have its challenges. Companies must constantly try to get the attention of social media users -- which means they have to consistently put out engaging content in hopes that it…
Public relations is an excellent way to communicate with various audiences in a very efficient manner. And while the PR business has been around for 100 years, it’s constantly changing. Some companies still use outdated strategies and techniques, which don’t generate the kind of results…
In recent years, Apple has been portrayed as a company that makes incremental, and often underwhelming changes to its product lines. Every year, when a new iPhone or gadget is released, they give very little detail about the product’s newest features. They were criticized for…
Content is the primary tool that digital marketers use to attract potential buyers to their products and services. When someone finds interest in articles, posts, or videos you produce, they have the choice to share that information with their social media networks. Shareable content can…
Businesses spend a lot of time optimizing their websites for Google. But there’s much more to Google than a search platform and online directory. Through “Google My Business,” Google offers businesses several tools to better reach and stay engaged with their consumers. It's a directory…
Digital media has changed relationships between companies and consumers in both positive and negative ways. Customers now have a bigger voice in supporting or questioning a company’s products and services—as well as its social, economic, and environmental contributions. On the other hand, digital media has…
While many credible journalists and publications use social media as a way to share news stories, other groups are using these platforms to spread “fake news.” These outlandish web articles are using made-up information to damage individuals or advance a particular agenda. This proliferation of…
It seems as if we live in an age where social media has taken over. It’s pretty typical to find out about a friend’s major life event on Facebook or Twitter. And even though social media platforms are widely used for interactions between friends, businesses…
Twenty years ago, if something bad happened to you—the loss of a job, a personal legal issue, or a DUI—it was entirely possible that those bad things would remain hidden from public view. But now, thanks to the Internet, all of these bad things can…