We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in. After decades…
On Friday, Feb. 26, Tucker/Hall and government affairs and business development firm The Fiorentino Group hosted Political Preview: 2021, with Mary-Ellen Klas of the Miami Herald and Jim Saunders of the News Service of Florida joining virtually to discuss some of the most pressing issues…
The word "data" is often thrown around in business settings conveying a desire for solid judgment, urgency, or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can…
The events of 2020 painfully revealed how much work lies before our society to make the concepts of diversity, equity, and inclusion, often abbreviated as DEI, a reality in our workplaces and other community institutions. Your team can make tangible progress toward these goals in 2021 by prioritizing them in the strategic planning that takes place as the new year unfolds. Here are three ways to start improving DEI in your…
Thirty years ago, on December 1, 1990, Tucker/Hall welcomed its first clients and began three decades of exciting work—devising communications strategies, helping solve crisis situations, and advising community leaders on public affairs problems of all sorts. Since that first day, we’ve worked on scores of…
In 2021, nonprofits raised a record-breaking $2.7 billion on Giving Tuesday, a 9 percent increase from 2020, according to the GivingTuesday Data Commons report. This year, Giving Tuesday is on Nov. 29, and while most predictions indicate we will surpass last year's amount, there are…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations. Google Ad Grants work just like Google Ads online…
While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether. Facebook and Instagram Most people…
By Jeff Tucker There’s a growing public dialogue about what the future may look like once the COVID-19 pandemic bottoms out. Absent a sense of when that might be, it still may not be too soon to think about what the “new normal” could look…