By Tom Hall [Part 1 of this article can be found here] Second, your customers. How are you going to keep in close touch? Offer to help them? Find new ways to serve them? Keep the relationships strong, so they will be there when the…
By Tom Hall We’re all wondering what hit us. Life was good, the economy fine, business strong—and then, wham! The world is upside down. What do we do with our business? How about our people? Our customers? Our suppliers? What do we say? How do…
In the current atmosphere of widespread uncertainty over the coronavirus pandemic, organizations that fare best and come out intact on the other side will be those that can strike the right tone while focusing on what is most important from employees and vendors to customers.…
The goal of crisis communications planning is to adapt effectively to threatening and sudden developments as quickly as possible. Here are some questions to consider when thinking of crisis communications: Do you have a crisis communications plan? If yes, does it include an action plan…
In this tumultuous time of coronavirus, leading your organization with purpose and vision is more important than ever. Make sure you're keeping sight of your most important goals and constantly working to fulfill them. Your goals should include both readiness for COVID's potential impact on…
Stock markets have crashed, borders have closed, and it appears the coronavirus pandemic will continue to get worse before it gets better. The impact on businesses is being felt everywhere—travel bans, supply and delivery delays, production and forecast adjustments, and stay-at-home orders. As organizations adjust…
A thoroughly planned and executed B2B PR campaign can be a vital part of a successful marketing strategy. It can be a potent lead generator that adds integrity and brand awareness to organizations that utilize it effectively. B2B consumers are tech-savvy, research-driven service connoisseurs who…
In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign. A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions could be a visit to a company’s website, a like…
Every time agencies think they’ve figured out the best online marketing approach, the landscape changes. No longer can you just learn and implement a strategic recipe; search engine and social media algorithms are now ever-evolving, driven mostly by increasingly better AI. In such a restlessly…
Completing a social media audit is an integral part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is…