Completing a social media audit is an integral part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is…
Your company’s website is your shop window, customer service hotline, and home for your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for the visitor experience and search engine rankings, you’ll need to conduct regular…
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers — if enough people in enough parts of the country want to read about your town, you’ve got a national story.…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, and sentiment—things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to know where your company stands. How do you do it accurately? Examine…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…
News releases play a key role in shaping your company’s public image. They are often the main way to share your news with a wide audience, such as announcing new hires, events, or other milestones. Because they matter so much, it can be tempting to…
How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…
Review sites lose all credibility if they’re not perceived as genuine reflections of posters’ criticisms, praise, and other comments. Site visitors need to know they’re in a “truth” zone when they log on, or else they’ll find another site they can trust. There's no pleasing…
How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because the business landscape is evolving so quickly, understanding the nature and strength of your business’s social currency is critical. The Audience Is Changing…Change With It…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily accessible public forum. Today’s young workforce doesn’t have that luxury — much of what they’ve said and done has been digitally preserved. When…