Your firm’s website is your shop window, your customer service hotline, and the home of your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for visitor experience and search engine ranking, you’ll need to conduct…
The difference between local news and national news has become increasingly blurred. Where once it was about geography, now it comes down to numbers—if enough people in enough parts of the country want to read about your town, you’ve got a national story. Achieving that…
Your company’s reputation is everything, but how do you quantify it? PR is about relationships, narratives, and sentiment—things that can’t easily be reduced to numbers. And yet, measuring PR performance is crucial to know where your company stands. How do you do it accurately? Examine…
No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…
News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…
How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…
Review sites lose all credibility if they’re not perceived as genuine reflections of posters’ criticisms, praise, and other comments. Site visitors need to know they’re in a “truth” zone when they log on, or else they’ll find another site they can trust. There's no pleasing…
How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. The Audience Is Changing…Change With It…
Trust older folks when they say they’re very thankful that the things they did as kids weren’t permanently recorded in a readily-accessible public forum. Today’s young workforce doesn’t have that luxury—much of what they’ve said and done has been digitally preserved in some form. When…
It has been widely reported that Millennials, those born between 1980 and 2000, are now one-third of the workforce. By 2025, that number is expected to jump to 75 percent. Millennials view employment through a different scope than their predecessors, one molded by the digital…