How To Perform a Website Audit

Your firm’s website is your shop window, your customer service hotline, and the home of your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for visitor experience and search engine ranking, you’ll need to conduct…

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How To Write a Great Headline

No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…

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4 Things to Consider Before Sending a News Release

News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…

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Principles of Crisis Management

How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…

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Does Your Business Have Social Currency?

How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. The Audience Is Changing…Change With It…

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Work Traits of Millennials

Millennials, those born between 1980 and 2000, now represent one-third (35%) of the U.S. workforce and will continue to dominate until sometime in the early 2040s. Known as the "job-hopping generation", millennials view employment through a different scope than their predecessors, one molded by the…

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