The Internet has changed virtually everything we do—connecting people at levels unimaginable just a few years ago. It’s also put most information online, just a few clicks away from the inquisitive. That means employers and potential employers can keep a pretty close eye on you.…
Internet marketing can’t be ignored anymore; the holdouts who thought it would somehow go away are paying a steep price for failing to embrace it and attract a new generation of customers. But the goalposts are constantly moving in this area; everything you thought you…
In case you’re not familiar with it, Snapchat is a social media platform that allows users to send temporary messages that are read and deleted automatically in ten seconds or less. Snapchat also allows the user to post “stories.” These stories can be seen by…
In today’s world, there are so many different marketing platforms and tools you can use to grow your business. Between social media, websites, podcasts, video, radio TV, billboards, and print products, the options are almost limitless. While all of these marketing tools are useful for…
With so many marketing options available today, it can almost be paralyzing trying to decide what approach might work best for your company. One type of marketing that’s taken hold recently is called “Empowerment Marketing.” This type of marketing is designed to create a sense…
It’s often been said that “any press is good press.” While that may have been true many years ago, this phrase doesn't hold water anymore with the advent of social media and all kinds of digital platforms. The fact is that negative information about your…
Facebook is the social media platform of choice for many businesses big and small. There are, of course, pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on…
In this day and age, crisis management and crisis communications must include a plan for social media. Perhaps your company already has a plan for how to manage a crisis, but it’s probably time to revisit that plan and make sure you have a well-thought-out…
If your company is producing online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary, and the right thing to do. The key is to…
If you’re a human resource professional or in a leadership position at a business, you have probably wondered how you could breathe new life into your working environment. “Company culture” is the term used to describe the intangibles of the workplace—things like how people interact…