During a crisis, you have many moving parts that need to be coordinated and managed. In these times, it’s critically important for the company leader to stand up and guide the team with confidence. One key question during a crisis is who should be the…
Content marketing is the biggest “trend” in digital marketing today. Ninety-three percent of B2B companies claim they use some sort of content marketing strategy in their marketing efforts. What’s surprising? Of these businesses, less than 10 percent say their content marketing is very effective in…
A company is only as effective when it has vital employees. Without the best team, your company will fall short of its vision. Sometimes, employees lack the necessary motivation to achieve peak performance. This can often be attributed to poor internal communications. Better communication can…
A tremendous amount of time at work is spent hunting for company information because company emails often overwhelm employees. A recent McKinsey & Company report found nearly 30 percent of the time at work is spent checking email. And another 20 percent is spent looking…
How would you describe the brand of your company? Do you know what elements of a brand have the most impact on customer experience? According to Seth Godin, bestselling author and marketing expert, "A brand is the set of expectations, memories, stories and relationships that,…
For professionals who work in Public Relations, dealing with the media is an integral part of the job. But interacting with reporters and editors can sometimes be challenging. Below are some ideas on how to develop a good working relationship with the media: Make sure…
Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…
You finally got the job! You’re about to start the career you’ve always dreamed of. So how do you make sure you succeed in your first Public Relations job? Here are six things you’ll discover in your first PR job and how these lessons can…
Every business receives negative customer reviews. Even the best companies occasionally have unhappy customers who often like to share their opinions online. While online reviews are great for consumers, they can sometimes paint an unfair or untruthful picture of your company. Because you can’t remove…
You can learn about the best social media strategies from colleagues, competitors, case studies, and even textbooks. But if you want to learn about how to succeed in social media, pay attention to what these five people are up to: Gary Vaynerchuk. Vaynerchuk is a…