Native Advertising for Digital Marketers

A recent survey from the content marketing site Copyblogger reported only 51 percent of marketers were familiar with the term “native advertising.” And of those, only 3 percent were very knowledgeable on the topic, enough to utilize it on their own in their marketing strategies.…

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4 Ways To Increase Digital Ad Conversions

Businesses spend a lot of time and money to perfect their digital advertising campaigns. Whether you’re using social media ad tools or launching a pay-per-click campaign, there is always room for improvement, especially with more companies using digital advertising. Though there is an increased focus…

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How To Improve Your Presentations and Pitches

Making a new business presentation can be extremely difficult—whether you’re a seasoned executive or just starting. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch is to…

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PR Specialties You Probably Didn’t Know About

When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side—whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five specialties you…

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