It’s pretty well documented how frequently journalists are bombarded with news releases and story pitches by public relations professionals. Reporters are extremely busy and pulled in all kinds of different directions. So how do you get your pitch to resonate? Below are some pitch techniques…
Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your…
Storytelling is an integral part of experiential marketing. It makes materials more memorable and touches readers in a way factual reports can’t. Why read a list of product features if you could read a customer testimonial? Storytelling can be a potent tool in public relations,…
Planning a communications initiative takes creativity, motivation, and inspiration. During the past 12 months, there’s been plenty of all three on social media. Below are Tucker/Hall’s top ten recent social media campaigns and crazes. Mr. Clean Pre-Super Bowl Campaign. Mr. Clean is a well-known cleaning…
Every company needs to have a strategic communications plan in order to maintain top-of-mind awareness with key audiences. Companies that don’t succeed likely don’t work hard enough on their external communications efforts, including public relations. However, there is only so much a startup or small…
If you’ve been in the content marketing game for a while, you’ll reach a point where your blog seems…stale. Content isn’t getting the same traction it used to, and you feel like you’re writing the same thing over and over. This is natural for any…
How much money do you spend on new customer acquisitions? Is that number comparable to what you spend on customer retention and win-back strategies? If not, then you may be losing a significant portion of the potential market share by not investing in the right…
Please think of the last time you were in an argument with a friend or family member about something they had done that hurt you. A sincere apology would have likely cleared up the matter quickly, right? But if your friend or family member wouldn’t…
Many companies hesitate to increase their marketing budget because metrics need to justify every expense. In today’s environment, you can be overwhelmed with data and numbers. So, what metrics are the right metrics? Below are four Key Performance Indicators (KPIs) you should consider measuring and…
Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…