A lot of people think that if you write a good news release and send it to a few reporters, the media will quickly cover your story and write a glowing article about your company. This can happen, but it’s not very likely. Sometimes the ‘news’ in your news release isn’t interesting enough, or reporters are busy with other, more pressing stories. Still, there are many ways you can share updates about your company online today.
Here are a few things you can try right now:
Start a blog.
A blog is a great way to teach people about your company and to let the media and others see you as an expert in your field. If you write interesting blog posts, reporters and media outlets will start to notice. Try to post often about important or timely topics. Sometimes, a strong blog post can be turned into a news release for the media, but make sure it’s truly newsworthy or thought-provoking.
Write an editorial about what’s happening in your industry.
If something important happens in your industry, consider writing about it. For example, if a new study comes out, share your opinion and explain what it means. Writing like this can help you become known as a thought leader, making reporters more likely to ask for your comments.
You can also write news releases that share your views on certain topics and send them to key reporters. This might not get you media coverage right away, but it helps you build a reputation as an industry expert reporters can contact.
Write a human-interest story about someone at your company.
These stories usually focus on someone’s journey overcoming hardship. Human interest stories give people a more personal look at your company and what you do. For example, you could write about the company founder or a charity your business supports. Stories like these can make your brand feel more real and leave readers wanting to learn more.
