Environmental, Sustainability and governance
Corporate understanding of how environmental impacts, social fairness, and community well-being all affect the bottom line has grown considerably. The strongest brands today not only provide excellent products and services their customers desire, but they represent the values they share with their communities, employees, investors and partner businesses. They see substantive environmental, sustainability/social, and corporate governance (ESG) programs as less of an obligation and more of an opportunity.
Tucker/Hall has more than three decades of real-world experience helping clients to communicate more strategically with their audiences, navigate ESG crises, and move public opinion on issues affecting their goals. We know that organizations with strong ESG programs deliver stronger ROI in the mid-term and long-term than other companies and that they are more resilient in times of controversy or crisis.
Part of the value of a well-conceived ESG program is in the awareness and understanding of an organization’s stakeholders. They must be consistently and clearly informed about the substantive ways in which the program is performing, aligning the brand with stakeholders’ values.
Tucker/Hall helps its strategy clients incorporate the organization’s commitment to these values into its communications with all of its stakeholders. We take the time to understand your organization, your audiences and your goals to ensure that all of your messaging is credible, consistent and compelling. In this way, we help you build corporate value and resilience.
When a crisis occurs involving environmental, social or corporate governance matters, it can quickly escalate from a brand-damaging loss of market share into an existential threat to an organization and its leadership team.
At Tucker/Hall we understand the regulatory, business, and political dynamics that come into play during these times. We have also worked extensively in alignment with the legal teams during the frequent periods of litigation that follow such crises. Members of our staff have been certified by the Institute for Crisis Management and in the National Incident Management System (NIMS).
Our experience is wide-ranging and has placed us on both sides of the table. We have helped clients prepare comprehensive communications plans in the event of an ESG crisis. And we have been engaged when the crisis is unfolding.
We’ve been part of the multi-state recovery team during the largest oil spill in U.S. history and its aftermath. We have helped educate and inform potential members of legal class action filings, and we have worked to mitigate the reputational damage done by frivolous or unwarranted claims.
The strength of an organization’s ESG program extends a brand’s trust and credibility beyond immediate stakeholders. This matters most when the brand needs public opinion on its side to achieve a desired goal. Lincoln famously observed that “Public opinion is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.”
If a governmental body, a third-party NGO “watchdog” group, civic group, candidates for elected office, or other advocates have potential roles that could affect something your organization wants to achieve. In that case, public opinion can spell success, costly delays, or even the abandonment of your goals.
Tucker/Hall has helped many clients navigate murky bureaucracies and understand how public opinion affects decision-makers. We help ensure that supporters are informed, engaged and active. We reach out to potential opponents to identify their concerns and seek ways to avert confrontation where possible and to prevail when we must.