Environmental, Sustainability and governance
Companies now recognize that environmental impact, social fairness, and community well-being all influence their bottom line. Leading brands today not only provide great products and services, but they also reflect the values of their communities, employees, investors, and partners. They see substantive environmental, sustainability/social, and corporate governance (ESG) programs as not just obligations but as opportunities.
For over thirty years, Tucker/Hall has helped clients communicate more effectively, manage ESG crises, and shape public opinion on important issues linked to their goals. We have seen that companies with strong ESG programs achieve better returns on investment and are more resilient in times of controversy or crisis.
If you’d like to discuss how we might work together, reach out to Keith Rupp at Krupp@tuckerhall.com or 813-228-0652, ext. 1108. Keep reading to learn more about our approach to ESG.
Strategy
A good ESG program helps stakeholders understand and stay aware of what your organization is doing. It’s important to keep them informed about how the program is performing and how it matches their values.
We help our strategy clients demonstrate their commitment to these values across all their communications with stakeholders. We take the time to get to know your organization, your audiences, and your goals, so your messages are always credible, consistent, and engaging. This approach helps you build value and resilience.
Crisis
A crisis related to environmental, social, or governance issues can quickly escalate from a loss of market share to an existential threat to your organization and its leaders.
At Tucker/Hall, we understand the regulatory, business, and political challenges that come with these situations. We often work closely with legal teams during the litigation that can follow a crisis. Our staff includes members certified by the Institute for Crisis Management and the National Incident Management System (NIMS).
We have broad experience and have worked on all sides of ESG issues. We help clients create comprehensive communication plans for ESG crises and support them throughout the process. We were part of the multi-state recovery team after the largest oil spill in U.S. history. We have also helped inform people about legal class-action filings and worked to mitigate reputational harm from unfounded claims.
Issues
A strong ESG program helps a brand earn trust and credibility beyond its immediate stakeholders. This is especially important when public opinion is needed to reach a goal. Lincoln famously observed, “Public opinion is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.”
When government agencies, watchdog groups, civic organizations, or other advocates can influence your goals, public opinion can make the difference between success, costly delays, or having to abandon your objectives.
Tucker/Hall has guided many clients through complex bureaucracies and helped them understand how public opinion shapes decisions. We make sure supporters are informed, involved, and active. We also connect with potential opponents to understand their concerns, avoid conflict when possible, and stand firm when needed.