Maritime

Maritime is one of the most important industries for our national economy. Companies in this sector generate millions of dollars for local communities and are critical for keeping the national supply chain running smoothly.

Tucker/Hall has experience working with a wide range of maritime clients, including shipyards, shipping agents, cruise lines, fuel providers, terminal operators, manufacturers, and port authorities. Our team knows the industry well, and some of our senior executives have even taken on volunteer leadership roles with maritime advocacy groups.

Strategically Grow Your Business

To grow a maritime business, you need a targeted approach. A typical marketing agency will probably not understand that, and you’ll end up spinning your wheels (and wasting money) on campaigns that might get you some nice vanity metrics, but very few new clients.

At Tucker/Hall, we understand the value of targeted communications in the maritime industry. Sometimes, a single well-written article in an influential industry publication can generate more business than a digital advertising campaign seen by thousands. Our consultants work closely with clients to create the right communication strategy, messaging, tactics, and timing to help them achieve their strategic objectives.

Navigating a Crisis

In the maritime industry, where work is often risky, companies need to be prepared for crises. Some of our clients handle hazardous materials every day, so there is always a chance of a major accident. For these types of clients, we provide:

  • Crisis plans to guide them through the crisis.
  • Crisis drills to test those plans.
  • Quarterly reviews to ensure the crisis plan is up to date.
  • Media and message training to ensure trustworthy communications during a crisis.

Not every organization is prepared for a crisis, and sometimes the unexpected happens. We often get calls in the middle of a crisis and need to step in quickly to work with company leaders to help them manage the situation. Our counselors have the experience and training to help get the best possible outcome. Several of our senior executives have FEMA Incident Command certification and credentials from the Institute for Crisis Management.

Engaging with the Public

Tucker/Hall’s home state of Florida is surrounded on three sides by water, so we live, work, and play on these local waterways. People here care deeply about the environment, so those in the maritime industry must be good stewards of these waters. Tucker/Hall can help lead public discussions on sensitive topics like wetlands mitigation and other environmental issues.

Maritime businesses may face public pushback when they try to grow, since the work can be dangerous and messy. We can help with public education campaigns as you consider expansions to ensure the public understands what your company is doing – and what it’s not.

All of this underscores why it’s important to connect with your neighbors, local officials, regulators, and business leaders so they know who you are and what you do well before any issues arise. Tucker/Hall has created programs of all sizes to help companies build these relationships.

In Conclusion

If you work in the maritime industry and want better communication—whether to grow your company, handle a crisis, or address a public issue—Tucker/Hall is here to help. Reach out to Chief Operating Officer Darren Richards via email at drichards@tuckerhall.com or by phone at 813.228.0752 ext. 111

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