Tourism Crisis Management

In the event of a natural disaster or an act of terror, the tourism industry is especially vulnerable to a backlash.  All you have to do is look to Paris tourism — which has dropped dramatically in recent years after terrorist attacks.

Managing a tourism crisis is difficult to navigate, and that’s why you need a professional crisis management firm like Tucker/Hall.  We can help you prepare in advance with a crisis communications plan, or we can immediately get to work if you find yourself in the midst of a crisis.

Below are some best practices for communicating in a crisis:

Inform the Media

Whether the tourism crisis is on the evening news, the front page, or all over social media — it’s important you keep the media informed.  Reporters and news organizations have a job to do, and they will look to you for information.  You need to be honest and transparent.  You also need to promise and deliver frequent updates to the media — and all your different stakeholder groups that should hear from you in a crisis.

Be the Go-to Source of Information

During a crisis, it’s important to share what you know as soon as you know it.  Make key executives available to reporters, publish a list of frequently asked questions and answers, publish on your website and social media channels.  By sharing information, you become a good source for your different audiences.

Address Personal Needs and Concerns

When you’re in the middle of a crisis, it can be easy to focus on the ‘what’ and not the ‘who’.  Remember, crisis affect people — and you need to make sure your company is addressing personal needs and concerns.  Put in place systems and resources to make sure the people affected by the crisis are helped.

Focus on Long-term Impact

Don’t just focus on the here and now during a crisis.  Make sure you’re also thinking about the long-term impact of this event on your community and your company.  A longer-lens perspective can help guide your decision making so you can get back to business as usual as quickly as possible.  Address the matter at hand quickly, minimize harm in the short term, and work on long-term solutions.

At Tucker/Hall, we are professionals at navigating any and all crisis situations. Our years of experience paired with numerous resources makes us uniquely qualified to address any scale of tourism crisis you may face. To learn more about the services we offer you may contact Darren Richards at 813.228.0652 or via email at Tucker/Hall.