Guy Hagen joined Tucker/Hall in 2008 with a 20 year career as an experienced marketing analyst and entrepreneur in Florida’s technology sectors. He is a shareholder and Vice President of the firm, and lead’s Tucker/Hall’s digital strategy, analytics, and marketing technology consulting practices.
In 1990, he was a founder of Advanced Interactives Inc., a technology startup which developed solutions for seamlessly integrating multimedia felon databases across city, state, county, and federal law enforcement agency boundaries.
From 1995-2001, he helped to establish and direct the University of South Florida’s economic development and technology industry partnerships. At USF he operated a $13 million venture / technology fund for the U.S. Departments of Energy and Defense, and administered an annual $1 million investment in university-industry applied technology grants. Hagen’s early market research work made him a recognized expert on Florida’s life sciences, modeling and simulation, photonics and lasers, and other technology industry clusters. His efforts have resulted in numerous peer-reviewed publications, and have been presented by invitation before members of the White House Office of Technology Assessment and the former Soviet governments.
In 2001, Hagen founded Innovation Insight, a Florida research consulting firm that specialized in market and technology intelligence. Innovation Insight provided services for social media strategy, analysis and development, organizational and social network analysis, and qualitative+quantitative communications research design and execution. The firm has produced professional focus groups, interviews, surveys, panels, facilitated meetings, online data collection and analysis solutions, structured interviews, advanced statistics, and other analytical services for some of the largest companies and organizations in Florida and the US.
Hagen’s entrepreneurial work has resulted in the development of several unique technologies. His Network Insight social network analysis utility is used by researchers worldwide, and has been used by the Army Human Terrain Team. His social media analytic sites such as Twinfluence.com and Twitseeker.com have been featured on Mashable and were frequented by over 50,000 visitors monthly. He is currently developing a number of new communications technologies, including WatchFire, a scalable online audience response measurement technology for mock trials, political messages, and television advertising.
Hagen has a Bachelor’s Degree in Computer Science and Anthropology from the University of Minnesota, and a Master’s Degree in Applied Anthropology and Social Network Analysis from the University of South Florida. He has been a core team member of the Florida High Tech Corridor Council and the International Network for Social Network Analysis since 1996, and is also a current member of the National Defense Industry Association and the International Association of Business Communicators. He is Co-Chair of the PROI Worldwide Americas Crisis Group, and is regularly engaged as a speaker on cybersecurity and digital crisis management, analytics, digital strategy, analytics and measurement, and the intersection of society and technology.