Theresa Collington

VICE PRESIDENT

Theresa Collington headshot
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Theresa Collington

VICE PRESIDENT

Theresa Collington is known for her expertise in online reputation management, developing communications strategies that focus on digital media strategies, and C-Suite level coaching and advising. She leads Tucker/Hall’s Digital practice, and her specialties include Aviation, Transportation, Health Care, and Reputation Management.

Theresa started her broadcast career as a Regional News Producer at ABC News in New York and ran ABC’s Carolinas News Network in North and South Carolina. She worked as an Executive Producer at Bay News Nine and then served for over 14 years as the Director of Digital Content and Operations for WTSP-TV, the CBS affiliate in Tampa Bay.

From there, Theresa developed a strategic consulting practice. Client work includes over three years as the Director of Digital and Audience Development for WorkingNation as part of a team of Academy Award-winning directors and producers in Los Angeles. This team developed a movement that consisted of compelling digital, television, and film content that explains the high stakes surrounding automation, education, and the Future of Work. She has successfully served top-tier clients in Los Angeles, Chicago, New York, Philadelphia, Washington, and Florida.

Theresa is certified by the National Leadership Preparedness Institute of the TH Chan School of Public Health at Harvard University in Crisis Leadership. She taught Advanced Interactive Reporting for the University of Florida for over 10 years and various advanced workshops for the Poynter Institute for Media Studies throughout her career. Theresa has won awards and earned her master’s degree in the Florida Studies program at USF.  Currently, she serves on the Board of Directors for FABA – the Florida Aviation Business Association –  and recently taught a segment of Media Relations in Aircraft Accident Investigation for Embry-Riddle Aeronautical University.