Digital communications should complement and integrate seamlessly with all aspects of your organization’s communications – but these media are evolving so rapidly that it’s difficult to understand which tactics will be effective for you.
Thousands of consultants promote a “one size fits all” digital strategy. Often, these approaches fit poorly with complex communications environments and often substitute “fan and follower counts” for real return-on-investment insights.
We specialize in helping organizations maintain a strategic perspective of their digital assets and communications, from research to outreach, engagement to measurement. We help organizations balance and extract value from their vendors and online activity, build feasible implementation and growth plans, and grow organically from small successes into organizational strengths. Our philosophy is that of constant evolution and refinement; experiment, measure, retain what works best and repeat.
Offerings can includeDark sites, viral crisis training / simulations, custom alerts and monitoring systems, multimodal executive emergency notification tools, backgrounding and profiling, online reputation remediation, negative SEO (search engine optimization) repair strategies, regulated and high-sensitivity industry SEO strategies, online media relations.
Offerings include voter engagement systems, electronic town halls, SMS campaigns, community and influencer (social terrain) mapping, grassroots and netroots campaigns, online community building.
Tools include: planning, training, scenario testing, event communications, and reputation repair
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