Online Reputation Analysis and Management
Your online presence can have both a positive and negative impact on your organization. If someone “Googles” your company and sees good things, the impact is positive. If they Google you and find negative items, the impact can be devastating.
No question, in this environment, you are who Google says you are. The number one place people research companies is online. The reputation you earn from online media, generated by you and the other billions of active internet users worldwide, is crucial.
At Tucker/Hall, we advise companies big and small on how to improve their online reputation through online reputation management (ORM) strategies and tactics. While you can’t control every aspect of your online reputation, you can influence it with good management practices and a thorough reputation analysis.
Some of the top online influencers are “review” and “user generated content” sites. These sites tend to invite negative feedback, because those who have had a bad experience with your organization will likely be more motivated to go online and post comments. And while their opinions might be valid, the negative comments do not give a complete view about your company. You can change this, however, by developing and promoting positive content.
Tucker/Hall associates evaluate any content online that either supports or detracts from your reputation. Some third party sites are designed simply to tarnish the integrity of companies and people. While you can’t eliminate these sites, you can outperform them with high-quality content generation and testimonials.
We provide a comprehensive strategy to help you develop a positive online reputation. Tucker/Hall uses effective, ethical, and search-engine friendly techniques to manage your online reputation and promote a positive image of your company in the online community.
You will team with a Tucker/Hall campaign manager, who will know every aspect of your digital strategy. We create custom solutions that are designed for your unique situation.
To learn more about our online reputation management solutions, contact Tucker/Hall today.